The Loupe

Tag: marketing

direct mail

Change Your Direct Mail into SmartMail

Even though direct mail has the highest response rate of any marketing channel it can get even better. By using direct mail in conjunction with mail tracking, call tracking, social media ads and Google follow-up ads you can drastically increase your response rates between 24% to 34%.

3D print and direct mail

3D Print and Direct Mail Gets Results

Have you considered 3D print and direct mail? Since direct mail has been around for a long time, most people know what to expect when they check their mail box. There will be some postcards, envelopes and self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the “let’s look at this” pile.

Social Media With Print Marketing

Why Combine Social Media With Print Marketing?

Marketing Social Media Marketing

Print marketing is a powerful marketing channel. You can enhance it even more by combining it with social media marketing. Social media with print marketing creates an average expected lift between 24% to 35%. These stats alone should be a motivator to give this combination of channels a try.

Powerful Variable Data

How to Use Scarcity and Reciprocity to Increase Sales

Now we will discuss how to use scarcity and reciprocity to increase your direct mail sales. As well as exclusivity. By using these human behaviors, you can gain a competitive advantage and increase sales. Behavioral scientists have discovered that scarcity increases desirability. That is why you see so many direct mail pieces with an offer that expires quickly or there are only a limited number left for purchase. Many marketers are currently using this to drive response.

Direct Mail Response

Increase Your Direct Mail Response

Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving them a thought, we can use that to drive them to the response we want. We will use those behaviors to trigger them to buy our product or service leading to increases in your direct mail response.

Print Marketing

3 Tips To Better Promote Your Business With Print Marketing

With so many marketing channels available, it can be easy to skip print marketing. However, print marketing is a powerful driver of response so use that to your advantage. Yes, you need digital marketing, but print collateral is very important. Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements

direct mail mistakes

5 Common Direct Mail Mistakes

For years we have worked with customers to send really good direct mail. Of course, during that time there have been some flops for many different reasons. We have learned much more from the direct mail mistakes than the great ones. Learning what not to do in direct mail is essential. So, we put our heads together to come up with this list of what not to do that will keep you out of trouble.

Marketing Emails

6 Marketing Emails You Should Be Sending in 2023

Email Marketing

6 Marketing Emails You Should Be Sending in 2023. Putting all your marketing efforts into only one channel in 2023 is not a good idea. The more channels you use the better your overall marketing response will be. Therefore, you want to use a combination of channels for every campaign. Let’s look at the best uses of email marketing for 2023.

Save 5% On Postage

How To Save 5% On Postage in 2023

Do you want to create awesome direct mail pieces that stand out and get results? Well now you can and reduce your postage cost! The US Postal Service’s The Tactile, Sensory & Interactive (TSI) Promotion offers marketers an opportunity to get creative and save 5% on postage. This USPS promotion runs from Feb 1, 2023, through July 31, 2023. All eligible pieces qualify for the 5% discount. There are specific requirements to qualify so you need to make sure you meet them. Neyenesch Printers can help.

direct mail data

How Good Direct Mail Data Increases Response

In 2022, your data is the most important marketing tool you have. Direct mail data is a powerful driver of response. You can exponentially improve your response rate by harnessing your data fully! Of course, this does require you to have accurate and clean data. Assuming you do, you are ready to use it to make the most of your next direct mail campaign. So how can you harness your data?

Holiday Direct Mail

Holiday Direct Mail Ideas For 2022

Somehow the holidays are almost here, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to be different this year. Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started creating great holiday direct mail?

Senior Marketing

Smart Marketing Strategies for Seniors

Are you ready to learn about smart marketing strategies for seniors? It's never too late to become an entrepreneur and start your own business, but many senior business owners find modern marketing philosophies to be a bit tough to crack. If online-focused marketing gives you trouble from time to time, you've come to the right place. Eye/Comm breaks down some smart marketing strategies for senior business owners in detail.

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