With so many marketing channels available, it can be easy to skip print marketing. However, print is a powerful driver of response so use that to your advantage. Yes, you need digital marketing, but print collateral is very important. Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements
Did you know that 82% of consumers trust print the most when making a purchase decision? There are many benefits to print marketing that you may not be aware of. Want to know more stats? So, how do you make your print stand out?
3 Print Marketing Ideas:
- Shapes or Die Cuts – Consider creating a piece in a unique shape or size to stand out. For example, round business cards or folded mailers that open into fun shapes. You could also use a shape that reminds recipients of your business, such as letters, numbers your logo and so much more. Be creative and have fun with it.
- Integrate Digital – Your print marketing should integrate with digital. You can do this with special website landing pages, QR codes, social media, Augmented reality or virtual reality. When all your channels are working together you drive a bigger response.
- Texture or Coatings – There are so many options here to choose from that will make you stand out and increase response. Try things like embossing or debossing. You can also select textured paper such as rough, laid or linen paper. Then there are tons of coatings to try such as soft-touch, glitter, etching and more. If you can think of a feel you want, there is a way to create it.
One bonus tip is to use a powerful image. Selecting bold images that include people have been shown to drive the most response. Let the Images tell your story. You don’t have to do all of these things to have great print marketing materials, but you can. Choose what will work best for your prospects and customers.
The best part about print marketing is that it can be saved for later as well as shared with others. So, when you add some unique features you increase engagement and response. Are you ready to get creative with your next print marketing project? We can help! Call us in San Diego at (619) 297-2281 or email email@example.com.