Committed To Print with Purpose

Neyenesch Printers is San Diego’s longest-standing family-owned commercial printer, proudly woman-owned and operated for more than 125 years.

Explore our history of quality, innovation, and sustainability from our founding to present day.

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The Loupe

Our Latest Resources & News

Direct Mail

The Luck of the Irish Won’t Fix Bad Direct Mail

Direct MailMarketing
Every March we hear a lot about luck. Lucky charms. Lucky clovers. Lucky breaks. But here’s the truth: When it comes to direct mail, luck has very little to do with results. We’ve seen beautifully designed pieces completely miss the mark because of one small mistake. And we’ve seen simple postcards outperform elaborate packages because the strategy was solid. If you’re chasing the pot of gold at the end of the rainbow, let’s make sure your direct mail isn’t sabotaging you first. Here are five common mistakes we see  and how to fix them.
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Sustainability

Sustainable by Design: What Print Gets Right

InsightsMarketing
Sustainability doesn’t have to be complicated. And it doesn’t require abandoning print. What it does require is intention. Today’s most responsible print projects don’t happen by accident. Smart choices about materials, design, production, and partners add up to a more thoughtful, more sustainable outcome. If you’re a brand that cares about impact, here’s how print gets it right and how you can too.
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Color

Color That Converts: Using Print to Guide the Eye and Drive Action

InsightsMarketing
Color does more than make a piece look good. In print, it plays a very real role in how people read, what they notice first, and whether they take the next step. I’ve seen beautiful designs fall flat because the color choices didn’t support the goal. I’ve also seen fairly simple pieces perform incredibly well because the color did the heavy lifting, guiding the reader exactly where they needed to go. When used strategically, color becomes one of the most powerful sales tools in print.
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Customer Testimonials

We Have Developed Strong Relationships with the Region’s Most Innovative Organizations.

It is a pleasure working with the Neyenesch team. We appreciate and can rely on the superior customer service, impeccable quality, and on-time delivery.

—Lisa Godfrey, BD Biosciences

I’ve worked with Neyenesch Printers for over 15 years, and they are, without question, the finest printer in San Diego. In a fast-paced, demanding, and stressful work environment, I know I can count on the Neyenesch team to produce exceptional results every time.

—Rick Burritt, Burritt Design

Neyenesch has become an extension of our team, providing us with solutions, strategy, and inspiration. We count on them for first-class products and on time delivery, all coordinated by a stellar and very personable staff.”

—Kambiz Mehrafshani, San Diego Zoo

Working with Neyenesch for our print and direct mail campaigns we know that everything will be executed to our standards. We receive a great level of customization, care, and attention on all of our projects. As a local nonprofit we are happy to have a great local partner to work with.” 

 

—Sonia Diaz, La Jolla Playhouse