The Loupe

Tag: marketing

direct mail copy

Direct Mail Copy That Works

Do you know how to maximize your direct mail copy? By using human behaviors, you can gain a competitive advantage and increase sales. Choosing certain words and phrases can make your messages more memorable, believable and persuasive. Words matter.

Create Direct Mail

Create Direct Mail That Triggers A Purchase

Did you know that you can use human behaviors to trigger a purchase? Create direct mail that triggers the purchase you want them to make. Let’s discuss automatic compliance triggers. By using these human behaviors, you can gain a competitive advantage and increase sales.

Direct Mail Motivates

How Direct Mail Motivates Purchasing

Did you know that Direct Mail Motivates Purchasing? How can you create direct mail that motivates your prospects and customers to make a purchase? Let’s look at status quo bias and framing to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase direct mail sales.

print marketing coatings

Print Marketing Coatings To Increase Response

Are you wondering how to take your print marketing to the next level and drive more sales? Great! We can help! Adding print marketing coatings or texture to a piece makes it more interesting to look at and feel. Adding specialty coatings to your print marketing strategically will help increase your ROI. Not sure if coatings are right for you or which one to try? Let’s look at several options and how they can make print pop.

direct mail that drives action

Create Direct Mail That Drives Action

In order to create direct mail that drives action, we need to focus our direct mail messaging. We will look at how information gap theory and authority principle could be used to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase sales.

Subject Line Mistakes

5 Email Marketing Subject Line Mistakes

Email Marketing

Since your subject line is the first thing people read before they choose to open or delete your email, it is extremely important. Since email inboxes are inundated with hundreds of emails per day, catchy and clear email subject lines are more important than ever. You need a subject line that grabs attention and gets people to open and read your email. We have put together 5 common subject line mistakes.

USPS Postage Rates

USPS Postage Rates Increase July 2023

USPS postage rates are increasing on July 9, 2023. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. They also agree direct mail is a more effective channel for their company than digital. Are you harnessing the power of print marketing?

Print Marketing

Harness The Power of Print Marketing

Print marketing has been a part of our lives for generations. It is a very powerful marketing channel. Because our lives are so full of print, we sometimes forget that what we are seeing is print. Part of the power of print is the emotional connection people have to the physical world.

Facebook ad testing

Get The Best Results With Facebook Ad Testing

Social Media Marketing

Are you getting the results you need from your Facebook ads? Wondering how to make them better? We have put together some tips on Facebook ad testing to get the best results. This can help you select the best audience, copy and creative.

Direct Mail

How To Increase Sales With Direct Mail

Did you know that when your prospects or customers are faced with a decision that they aren’t sure how to make, they will look to people like them to see what they have done? So, you want to show them that many other customers have already made a purchase and are happy in your direct mail.

Email Marketing Open Rates

How To Increase Email Marketing Open Rates

Email Marketing

Email marketing has become one of the most used marketing channels. It can be a challenge to get your subscribers to open your emails. So, we have put together some tips to increase your email marketing open rates.

direct mail

Change Your Direct Mail into SmartMail

Even though direct mail has the highest response rate of any marketing channel it can get even better. By using direct mail in conjunction with mail tracking, call tracking, social media ads and Google follow-up ads you can drastically increase your response rates between 24% to 34%.

Learn More

We invite you to call or email to learn more about how our expertise can benefit your company.