The Loupe

Tag: marketing

USPS Informed Delivery Direct Mail Increases Response

Direct mail is a very powerful marketing channel that can be enhanced by adding informed delivery. What is informed delivery? Basically, you provide to your customers and prospects more touch points, more impressions and therefore create more impact. The USPS offers a free service to subscribers which sends an email to them with an image of that day’s mail. The default images are not in color since they are scanned on postal equipment. When you participate in an informed delivery campaign, you can replace that image with a color image and even add a web link for quick purchasing or information about your product or service.

2022 Facebook Social Media Marketing

Social Media Marketing

2022 Facebook Social Media Marketing In 2022 getting the most out of your Facebook and Instagram ads is important. The best creative ever will not work if your strategy is wrong. We have put together some Ad tips as well...

Marketing Considerations to Make When Expanding Your Business

When you’re expanding your business, whether by launching a new product or service or simply moving into a new market, your marketing efforts will make or break your endeavor. Solid marketing is what makes a new product (or service) launch a success. On the other hand, poor marketing, reports Fortunly, is what causes a significant number (14 percent) of businesses to fall short of their targets or fail outright.

Email Marketing Metrics

2022 Email Marketing Metrics

Email Marketing

In 2022 you should be tracking a wide variety of email marketing metrics to make sure that your emails perform they way you need them to. Paying close attention to subscriber behavior is key to driving response. What metrics are you tracking?

desirable direct mail

2022 Direct Mail Strategy Questions For Better Results

It’s time to plan you 2022 direct mail campaigns, to do that you need great direct mail strategy questions. They will help you to create direct mail campaigns that increase responses. Your ROI is dependent on the choices you make in your direct mail strategy. The wrong questions can lead to poor direct mail response. The right questions help us empower our team to think outside of the box and create better mail pieces.

Direct Mail For Women

2022 Direct Mail For Women

Direct mail for women should be very targeted. In 2022 it is time to recognize that women respond differently to direct mail than men do. Does your direct mail connect with women? When you are able to connect with them you will see it in your response rates. Women are powerful in the marketplace and need to receive offers and messaging that is different from men. Women control more than 80% of all the discretionary income in the US. Are you successfully reaching them?

Direct Mail Fits

How Direct Mail Fits In A Multi Channel Strategy

Many times marketers look at direct mail as an old school choice that does not fit well in an multi channel world. This is just not true, direct mail fits. Direct mail helps you integrate online marketing with the physical offline world. People like and trust direct mail across all generations. Direct mail is the tangible component of your multi channel strategy. It is a physical piece that draws attention and then is remembered better than digital channels.

Social Media Marketing Mistakes

5 Typical Social Media Marketing Mistakes

Social Media Marketing

5 Typical Social Media Marketing Mistakes Social media marketing mistakes can be very bad for your brand. People on social media can be unforgiving, but...

Direct Mail Marketing Strategy

Direct Mail Marketing Strategy To Finish 2021

End your 2021 year off right with a better direct mail marketing strategy. The DMA has reported that customer response rates increased year-over-year by an impressive 43% and prospect response rates more than doubled – reporting an astounding 190% increase. The USPS Household Diary Study found that people read postcards in greater numbers with a 3.9% year-over-year increase. With these results in mind, is your current direct mail strategy working as well as it can?

Email Marketing Challenges

Top 3 Email Marketing Challenges

Email Marketing

Sometimes marketers find that their email marketing is not living up to their expectations. There can be many reasons for this as email has special challenges. We have put together the top 3 email marketing challenges to help you increase your email marketing ROI.

direct mail message

How To Create A Great Direct Mail Message?

The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon. Are your direct mail results as good as you expect them to be? In many cases they are not; your direct mail messaging strategy could be the problem. So, how can you improve your direct mail message to increase your results?

Social Media Marketing

4 Tips To Grow Sales with Social Media Marketing

Social Media Marketing

Social media marketing is about more than brand awareness and engagement, but also about sales. Are your current social media marketing tactics getting you the sales you need? Before we get started on the tips, you need to makes sure that you know where your prospects and customers are and focus on a few of those channels to drive sales. If you are trying to use Facebook, but the majority of your customers are on Instagram you will not see the results you need. Ok let’s look at some tips to help you generate more sales with social media marketing.

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