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Smart Marketing Strategies for Seniors
It’s never too late to become an entrepreneur and start your own business, but many senior business owners find modern marketing philosophies to be a bit tough to crack. If online-focused marketing gives you trouble from time to time, you’ve come to the right place. Eye/Comm breaks down some smart marketing strategies for senior business owners in detail.
Simpler is Usually Better
Like most things in life, a simpler marketing plan is usually better than an overly complex one. Don’t worry about hiring a pricey marketing agency. Instead, develop a tried-and-true and effective marketing strategy by:
- Performing plenty of market research on your target audience, including determining who your target audience is in terms of demographics, age range, and more
- Identifying the major selling point or distinction factor of your business so you can add that to your marketing materials
- Leveraging multiple marketing strategies like social media marketing, print media ads, flyers, and so on
Make an Appealing Website
In this day and age, you must have an appealing, search engine optimized (SEO) website if you want customers to find your brand and make a purchase. If you don’t know how to do this yourself, hire a web designer to give your website a facelift and make it as marketing-friendly as possible.
A good website will be intuitive, easy to navigate, and aesthetically attractive for any prospective customers. Just be sure it’s up to snuff when it comes to cybersecurity. The cyber threat is very real and can be very expensive if malware or viruses get through your firewall. When it comes to marketing, especially via your website, which is up and running 24/7 for the world to see, prioritize cybersecurity measures to ensure data protection and recovery.
Use Low-Cost or Free Tools for Marketing Efficiency
The right tools can significantly improve your business marketing efforts, and many of them don’t cost a dime. These include search engine optimization analysis tools, project management tools, and more.
If your business is working on a marketing project that has several people involved, you can also use tools that will help you keep track of documents, like a PDF merging tool that can keep your major documents in a single file and help everyone find important information quickly and cleanly. Such tools are useful since you can combine PDF files into one, then move PDF pages in that file to get all the content in the right order.
Leverage Social Media
As the Digital Marketing Blog points out, social media marketing is also a major part of modern business. Create several social media profile pages across platforms like Facebook or Twitter, then post regularly about your products, services, special offers, and more.
Doing so not only gets the word out about your brand, but also lets you forge important, long-lasting bonds with your target customers.
Market for Specific Customers
Speaking of target customers, be sure that your marketing is laser-focused on advertising to a specific group of people: those most likely to buy your products in the first place. For example, if you sell carved wood products that you create with your carpentry skills, your target demographic is likely people who appreciate that kind of thing, not 20-year-olds constantly engaged in online games.
If you know who to market to, your marketing materials will be more successful and you’ll get more bang per marketing buck you spend.
Network, Network, Network
In business as in life, it’s crucial to network if you want your marketing to succeed. The more you market with other business owners, the more you’ll be able to:
- Learn more about running a successful business
- Cooperate for combined marketing programs or joint ventures
- Learn more about your niche or industry
- Find new marketing agents or employees who may help your business not only survive but thrive
Need More Help? Consider Earning an MBA
Reading about marketing tips like those on Fundera can only get you so far. You might also consider returning to school and earning an MBA or Master of Business Administration. Such a program will teach you about marketing, human capital management, economics, and strategic planning among other things.
Plus, many MBA degrees can be earned online, enabling you to juggle multiple responsibilities or complete the program on a part-time schedule if needed. Just like it’s never too late to start a business, it’s never too late to earn another degree!
Succeed in Business Starting Today
As you can see, it’s more than possible to succeed with your entrepreneurial venture no matter your age. Just follow the above tips and your self-owned business will be sure to thrive in the modern market and beyond.