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Want to stay in the loupe for all things print management, prepress, direct mail trends, and more? We have you covered with our informational print blog.

Social Media With Print Marketing

Why Combine Social Media With Print Marketing?

Marketing Social Media Marketing

Print marketing is a powerful marketing channel. You can enhance it even more by combining it with social media marketing. Social media with print marketing creates an average expected lift between 24% to 35%. These stats alone should be a motivator to give this combination of channels a try.

Powerful Variable Data

How to Use Scarcity and Reciprocity to Increase Sales

Now we will discuss how to use scarcity and reciprocity to increase your direct mail sales. As well as exclusivity. By using these human behaviors, you can gain a competitive advantage and increase sales. Behavioral scientists have discovered that scarcity increases desirability. That is why you see so many direct mail pieces with an offer that expires quickly or there are only a limited number left for purchase. Many marketers are currently using this to drive response.

Combine Email Marketing With Direct Mail

Why Combine Email Marketing With Direct Mail?

Direct Mail Email Marketing

When you combine email marketing with direct mail, you can target and convert consumers even more effectively. For example, in one study, businesses increased their order value by more than $3 when using the two mediums combined; they also saw a 25% response rate. Savvy marketers know that email and direct mail are powerful channels to reach their customers and prospects.

Increase Direct Mail Sales

Increase Direct Mail Sales With Loss Aversion

The human drive to avoid the pain of loss is extremely motivating. So, we will look at how to use this to increase direct mail sales. Direct mail is a great way to motivate people to buy. We all know that benefits sell, but are you really using benefits that are genuinely customer benefits? Make sure that you use real customer benefits not fun features of your product or service.

Order Fulfillment Satisfaction

3 Tips For Order Fulfillment Satisfaction

The key to order fulfillment customer satisfaction is setting expectations. No matter how good your product is, if the order comes damaged or packaged poorly customers will not be happy. Delivery is another issue if your customer is expecting a package tomorrow and they don’t get it for another week, they will be unhappy.

Direct Mail Response

Increase Your Direct Mail Response

Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving them a thought, we can use that to drive them to the response we want. We will use those behaviors to trigger them to buy our product or service leading to increases in your direct mail response.

Print Marketing

3 Tips To Better Promote Your Business With Print Marketing

With so many marketing channels available, it can be easy to skip print marketing. However, print marketing is a powerful driver of response so use that to your advantage. Yes, you need digital marketing, but print collateral is very important. Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements

direct mail mistakes

5 Common Direct Mail Mistakes

For years we have worked with customers to send really good direct mail. Of course, during that time there have been some flops for many different reasons. We have learned much more from the direct mail mistakes than the great ones. Learning what not to do in direct mail is essential. So, we put our heads together to come up with this list of what not to do that will keep you out of trouble.

Facebook ad tips

Top 5 Facebook Ad Tips For 2023

Social Media Marketing

Did you know that the average Facebook user clicks on 12 ads per month? What is your plan in 2023 to get them to click on your ads? Sure, you can continue to do what you were doing in 2022, but what if you could do better? Let’s first take a look at what will continue to help you build momentum. Video is king. In 2023 you will want to make sure that you continue investing in video. As always start off with strategic planning of your social media marketing. Set goals and then plan the ads that will achieve them

Direct Mail ROI

Increase Direct Mail ROI And Save On Postage

In 2023 the best way to increase your direct mail ROI is to increase engagement. There are several ways you can do this. The post office is also offering postage discounts to use special engagements. As your partner, Neyenesch can help you find the right fit for your direct mail. Let’s look over some engagement options and postal promotions to save you money.

Marketing Emails

6 Marketing Emails You Should Be Sending in 2023

Email Marketing

6 Marketing Emails You Should Be Sending in 2023. Putting all your marketing efforts into only one channel in 2023 is not a good idea. The more channels you use the better your overall marketing response will be. Therefore, you want to use a combination of channels for every campaign. Let’s look at the best uses of email marketing for 2023.

Designers for Peace: United with Ukraine

Community Industry News Insights

Neyenesch Printers Supports the AIGA San Diego/Tijuana World Premier Exhibition, Graphis Designers for Peace: United with Ukraine Following the brutal invasion of Ukraine in February...

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