The Loupe

Category: Insights

Variable Data Printing

How To Get The Most Out Of Variable Data Printing

Direct MailInsightsMarketing
Variable data can help you increase direct mail response. Have you considered using VDP? A direct mail piece is an effective way to engage customers and prospects with content that speaks directly to them. Variable Data Printing (VDP) allows you to increase the effectiveness of print marketing by making printed pieces even more personal and targeting specific segments of a customer base.
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Postage Rates Increase

USPS Postage Rates Increase July 2024

Direct MailInsights
Postage rates are going up. Are you ready for the postage rate increase coming in July? Ready or not on July 14, 2024 postage is going up. Direct mail is still by far the best marketing channel with the highest ROI. Making sure that you are targeting the correct audience for your message is crucial. Are you harnessing all the power of print marketing? We can help!
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Committed to Print with Purpose

Committed to Print with Purpose

CommunityIndustry NewsInsights
We're thrilled to share that we've teamed up with One Tree Planted to contribute to global reforestation efforts. From April 22nd - Earth Day - through the end of 2024, Neyenesch pledges to donate a portion of every job's proceeds to One Tree Planted, a respected 501(c)(3) nonprofit dedicated to restoring nature and biodiversity through tree planting.
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Foil Stamping

Why Use Foil Stamping

InsightsMarketing
Foil stamping is a method of applying colored film foils to paper for an elegant look. Much like embossing, foil stamping uses a combination of heat and pressure to stick foil to a sheet. It works best for paper with a smooth even surface as opposed to textured stock. Foil stamping adds a shiny, glossy, metallic, or reflective look depending on the foil you choose.
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Print Marketing With Die Cuts

Enhance Your Print Marketing with Die Cuts

InsightsMarketing
Print marketing is an effective tool for engaging customers, driving sales, and leaving a lasting impression. Die cutting offers a unique way to shape your marketing materials, turning them into distinctive design elements. But how does it work? The sharp edges of the die cut through the paper, giving it the desired shape.
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Pantone Color

Are You Ready For The Pantone Color of 2024?

InsightsMarketing
Pantone has announced that the 2024 color of the year is 13-1023 Peach Fuzz. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” says Leatrice Eiseman, Executive Director, Pantone Color Institute.
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Postage increase

USPS Postage Rates Increase January 2024

Direct MailInsights
USPS postage rates are increasing on January 21, 2024. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 70% of consumers say direct mail is more personal than online and 54% say they want direct mail from companies that interest them?
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Fun Print Marketing

Fun Print Marketing For The Holidays

InsightsMarketing
Print is a powerful marketing channel. Are you ready to create fun print marketing? The holidays are a great time to add some fun elements to your print marketing that also increase your response rates. Customers love to not only save, but also have a fun experience during the holiday season.
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Designers for Peace: United with Ukraine

CommunityIndustry NewsInsights
Neyenesch Printers Supports the AIGA San Diego/Tijuana World Premier Exhibition, Graphis Designers for Peace: United with Ukraine Following the brutal invasion of Ukraine in February...
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Direct Mail Non-Profit

Direct Mail Nonprofit Eligibility

Insights
Fundraising is among the greatest challenges nonprofit organizations face. The most trusted and effective methods of marketing for nonprofits donations is direct mail. There are strict postal rules to follow so your direct mail piece qualifies for nonprofit postage rates. The Neyenesch team can ...
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Pre-press Proofing Tips from Neyenesch Printers!

Insights
Pre-press Proofing Tips from Neyenesch Printers The elements of a printing project come from many contributors. The client and creative team collaborate to tell a...
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The Power of Partnership

Insights
22 years ago a group of creatives in San Diego asked the question "Why do we design?" and from that discussion, the AIGA San Diego...
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