The Loupe

Category: Insights

Print Marketing With Die Cuts

Enhance Your Print Marketing with Die Cuts

InsightsMarketing
Print marketing is an effective tool for engaging customers, driving sales, and leaving a lasting impression. Die cutting offers a unique way to shape your marketing materials, turning them into distinctive design elements. But how does it work? The sharp edges of the die cut through the paper, giving it the desired shape.
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Pantone Color

Are You Ready For The Pantone Color of 2024?

InsightsMarketing
Pantone has announced that the 2024 color of the year is 13-1023 Peach Fuzz. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” says Leatrice Eiseman, Executive Director, Pantone Color Institute.
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Postage increase

USPS Postage Rates Increase January 2024

Direct MailInsights
USPS postage rates are increasing on January 21, 2024. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 70% of consumers say direct mail is more personal than online and 54% say they want direct mail from companies that interest them?
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Fun Print Marketing

Fun Print Marketing For The Holidays

InsightsMarketing
Print is a powerful marketing channel. Are you ready to create fun print marketing? The holidays are a great time to add some fun elements to your print marketing that also increase your response rates. Customers love to not only save, but also have a fun experience during the holiday season.
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Designers for Peace: United with Ukraine

CommunityIndustry NewsInsights
Neyenesch Printers Supports the AIGA San Diego/Tijuana World Premier Exhibition, Graphis Designers for Peace: United with Ukraine Following the brutal invasion of Ukraine in February...
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Direct Mail Non-Profit

Direct Mail Nonprofit Eligibility

Insights
Fundraising is among the greatest challenges nonprofit organizations face. The most trusted and effective methods of marketing for nonprofits donations is direct mail. There are strict postal rules to follow so your direct mail piece qualifies for nonprofit postage rates. The Neyenesch team can ...
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Pre-press Proofing Tips from Neyenesch Printers!

Insights
Pre-press Proofing Tips from Neyenesch Printers The elements of a printing project come from many contributors. The client and creative team collaborate to tell a...
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The Power of Partnership

Insights
22 years ago a group of creatives in San Diego asked the question "Why do we design?" and from that discussion, the AIGA San Diego...
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Tips for a Successful Press Check

Insights
You've spent hours of creative time and energy designing a masterpiece for your client. You've defended your vision and resisted compromise. PDF's, position proofs and...
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Holiday Survival Guide: Situation 004

Insights
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Holiday Survival Guide: Situation 003

Insights
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Holiday Survival Guide: Situation 002

Insights
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