The Loupe

Category: Insights

Color In Print

The Power of Color in Print Marketing

Insights Marketing

In today’s digital age, print marketing remains a powerful tool for capturing attention and driving action. One of the most effective ways to make your print materials stand out is through the strategic use of color. As we move towards 2025, understanding the impact of color on consumer behavior is more important than ever, whether it’s in brochures, posters, flyers, or other print assets.

Packaging that wows

Create Packaging That Wows

Fulfillment Insights

In today's competitive market, packaging does more than just protect a product—it serves as a powerful marketing tool. Effective packaging captures attention, conveys a brand's identity, and enhances the overall consumer experience. Create packaging that wows! Let’s explore how you can design packaging that not only meets functional needs but also truly captivates your customers

women-owned

Why You Should Work with a Woman-Owned Print and Mail Business

Working with a woman-owned print and mail business can offer unique advantages and help support broader social and economic goals. Here are several compelling reasons why you should consider a partnership with Neyenesch Printers.

FCS Certified

Sustainability at Neyenesch Printers: FSC Certification

Industry News Insights

At Neyenesch Printers, sustainability is at the heart of everything we do. We have proudly been FSC Certified since 2012, aligning with the Forest Stewardship Council's (FSC) mission to promote responsible management of the world's forests.

Binding Options

What Type Of Binding Is Best?

Insights Marketing

Choosing the right professional binding matters. Not all binding conveys the same message in marketing materials. Your binding not only needs to look good but it also needs to be functional. We will look at the binding options and give you tips on how to choose the right one for your project.

Variable Data Printing

How To Get The Most Out Of Variable Data Printing

Direct Mail Insights Marketing

Variable data can help you increase direct mail response. Have you considered using VDP? A direct mail piece is an effective way to engage customers and prospects with content that speaks directly to them. Variable Data Printing (VDP) allows you to increase the effectiveness of print marketing by making printed pieces even more personal and targeting specific segments of a customer base.

Postage Rates Increase

USPS Postage Rates Increase July 2024

Direct Mail Insights

Postage rates are going up. Are you ready for the postage rate increase coming in July? Ready or not on July 14, 2024 postage is going up. Direct mail is still by far the best marketing channel with the highest ROI. Making sure that you are targeting the correct audience for your message is crucial. Are you harnessing all the power of print marketing? We can help!

Committed to Print with Purpose

Committed to Print with Purpose

Community Industry News Insights

We're thrilled to share that we've teamed up with One Tree Planted to contribute to global reforestation efforts. From April 22nd - Earth Day - through the end of 2024, Neyenesch pledges to donate a portion of every job's proceeds to One Tree Planted, a respected 501(c)(3) nonprofit dedicated to restoring nature and biodiversity through tree planting.

Foil Stamping

Why Use Foil Stamping

Insights Marketing

Foil stamping is a method of applying colored film foils to paper for an elegant look. Much like embossing, foil stamping uses a combination of heat and pressure to stick foil to a sheet. It works best for paper with a smooth even surface as opposed to textured stock. Foil stamping adds a shiny, glossy, metallic, or reflective look depending on the foil you choose.

Print Marketing With Die Cuts

Enhance Your Print Marketing with Die Cuts

Insights Marketing

Print marketing is an effective tool for engaging customers, driving sales, and leaving a lasting impression. Die cutting offers a unique way to shape your marketing materials, turning them into distinctive design elements. But how does it work? The sharp edges of the die cut through the paper, giving it the desired shape.

Pantone Color

Are You Ready For The Pantone Color of 2024?

Insights Marketing

Pantone has announced that the 2024 color of the year is 13-1023 Peach Fuzz. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” says Leatrice Eiseman, Executive Director, Pantone Color Institute.

Postage increase

USPS Postage Rates Increase January 2024

Direct Mail Insights

USPS postage rates are increasing on January 21, 2024. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 70% of consumers say direct mail is more personal than online and 54% say they want direct mail from companies that interest them?

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We invite you to call or email to learn more about how our expertise can benefit your company.