Print marketing has been a part of our lives for generations. It is a very powerful marketing channel. Because our lives are so full of print, we sometimes forget that what we are seeing is print. Part of the power of print is the emotional connection people have to the physical world.

A physical piece gives life and meaning to memories. Did you know that 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. They also agree direct mail is a more effective channel for their company than digital. Are you harnessing the power of print marketing?

The Research:

Researchers have found that paper elicits more emotions than digital mediums conveying the same information. A joint study from Temple University and the United States Postal Service measured subjects’ heart rates, sweat, movement, and breathing while reading to determine their emotional responses.

Not only did paper documents elicit a more substantial emotional response, but readers also remembered more clearly what they read. A study conducted at Dartmouth found that printed mediums helped participants understand the why of a story or process better than when they viewed it through digital media.

In another study where participants were asked to remember the brand of an advert they had just seen, individuals shown a print advert had 70% higher recall than those shown a digital advert. Paper advertising has also been found to link to our desire to buy.

Print Marketing:

Printed materials elicit a greater emotional reaction, lead to better and deeper understanding of the content, and communicate their value to all physical senses. That is why print marketing is so powerful! Print marketing offers an alternative, tactile experience that encourages browsing which digital marketing cannot.

Did you know that print is seen as more trustworthy by consumers than online sources? In a consumer survey 31% of respondents said they trusted print advertising compared to just 11% who trusted search engine advertising.

Print Marketing Ideas:

Print marketing is about so much more than magazine ads and flyers. Supercharge your brand and get noticed, with these creative, cost-effective ideas. Print marketing offers affordable yet innovative ways to drive engagement.

1. Personalize: Variable Data printing techniques have opened up the world of personalized marketing. This allows you to offer a print experience tailored to each person you are trying to target.
2. Banners & Signs: You can take advantage of the space around your prospects by utilizing floors, walls and ceilings to display your marketing messages.
3. Objects: You can brand anything now days! Think outside of the box about places your prospects are. Umbrellas, chairs, sunglasses, straws, tables and more can all be used to pass on your marketing messages.
4. Embellishments: Use embellishments on your print marketing such as business cards, direct mail, handouts and more. Consider using velvets, spot UV and embossing to deliver impact.
5. Folding: Use special folds to engage prospects and customers such as infinite folds which can continuously change content with each opening of a fold. There are a ton of folds to choose from, find one that fits your brand and message to help your print marketing engage people.

Print marketing is only limited by your imagination and budget. We can help you find the right fit for both! Call us (619) 297-2281 or email contact@neyenesch.com.