The Loupe

Tag: marketing

Print Marketing

Print Marketing with Pantone’s 2025 Color of the Year: Mocha Mousse

For 2025, Pantone has unveiled PANTONE 17-1230 Mocha Mousse, a rich, warm brown that combines sophistication and comfort. This elegant hue is perfect for print marketing, offering an inviting and versatile palette to captivate your audience.

Why Direct Mail

Why Direct Mail is Making a Comeback in 2025

In an age of digital overload, direct mail has regained prominence as a powerful marketing tool. As consumers face ad fatigue, inbox clutter, and declining trust in digital ads, physical mail offers a tangible, engaging alternative that stands out.

Annual Report

Create a Powerful Annual Report: Expert Tips from Neyenesch Printers

An annual report is a critical tool for showcasing your organization's achievements and outlining future goals. At Neyenesch Printers, we excel at producing high-quality reports that captivate and inform. Use these expert tips to design and print an impactful annual report:

Soft Touch Coating

How Soft Touch Coating Can Elevate Your Sales

Insights Marketing

In a competitive market, the design and tactile quality of printed materials are essential for capturing attention and driving engagement. Soft touch coating enhances both visual appeal and customer experience, making it a smart strategy to increase sales.

Color In Print

The Power of Color in Print Marketing

Insights Marketing

In today’s digital age, print marketing remains a powerful tool for capturing attention and driving action. One of the most effective ways to make your print materials stand out is through the strategic use of color. As we move towards 2025, understanding the impact of color on consumer behavior is more important than ever, whether it’s in brochures, posters, flyers, or other print assets.

Packaging that wows

Create Packaging That Wows

Fulfillment Insights

In today's competitive market, packaging does more than just protect a product—it serves as a powerful marketing tool. Effective packaging captures attention, conveys a brand's identity, and enhances the overall consumer experience. Create packaging that wows! Let’s explore how you can design packaging that not only meets functional needs but also truly captivates your customers

Holiday Direct Mail

Fresh Tips for Your Holiday Direct Mail Campaigns

The holiday season is approaching, and it's time to plan your holiday direct mail campaigns. With customers eagerly seeking great deals, it's crucial to stand out from the competition. Ready to create an unforgettable holiday campaign?

Variable Data Printing

How To Get The Most Out Of Variable Data Printing

Direct Mail Insights Marketing

Variable data can help you increase direct mail response. Have you considered using VDP? A direct mail piece is an effective way to engage customers and prospects with content that speaks directly to them. Variable Data Printing (VDP) allows you to increase the effectiveness of print marketing by making printed pieces even more personal and targeting specific segments of a customer base.

Postage Rates Increase

USPS Postage Rates Increase July 2024

Direct Mail Insights

Postage rates are going up. Are you ready for the postage rate increase coming in July? Ready or not on July 14, 2024 postage is going up. Direct mail is still by far the best marketing channel with the highest ROI. Making sure that you are targeting the correct audience for your message is crucial. Are you harnessing all the power of print marketing? We can help!

Print Marketing With Die Cuts

Enhance Your Print Marketing with Die Cuts

Insights Marketing

Print marketing is an effective tool for engaging customers, driving sales, and leaving a lasting impression. Die cutting offers a unique way to shape your marketing materials, turning them into distinctive design elements. But how does it work? The sharp edges of the die cut through the paper, giving it the desired shape.

Pantone Color

Are You Ready For The Pantone Color of 2024?

Insights Marketing

Pantone has announced that the 2024 color of the year is 13-1023 Peach Fuzz. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” says Leatrice Eiseman, Executive Director, Pantone Color Institute.

Intriguing Direct Mail

Intriguing Direct Mail For 2024

Are you ready to start the new year off with intriguing direct mail that increases your ROI? Grab attention and drive results with direct mail the engages your prospects and customers. Your direct mail is only effective when people remember it and take action.

Learn More

We invite you to call or email to learn more about how our expertise can benefit your company.