Are you getting the results you need from your Facebook ads? Wondering how to make them better? We have put together some tips on Facebook ad testing to get the best results. This can help you select the best audience, copy and creative.

Testing:

Facebook ad testing is extremely important. It helps you uncover what works best for your ads so you can generate more business. In order to get the most from testing, you need to be both strategic and systematic. Starting with a budget to test ads.

Generally, it is recommended to start by allocating 10%–20% of your full advertising budget for testing. It is unlikely that the first ads will yield great results. However, continuing to run tests allows you to define what’s working best and increase your ROI. When testing, you want to use a new set of ads.

Where to start:

Start your testing by selecting your audience. You should use interests and keywords to narrow down each audience group you want to target. You can also use lookalike and retargeting to reach the right people.

Now that you have your audience you are ready to test your text and visuals. Start with variations on your headlines, then test your copy and finally test your call to action. Never test more than one area at a time. Testing your visuals should cover single images, video and carousel so that you can see which ones are most effective.

Did you know:

Video ads have been outpacing other options for many ad users? If you have not tested video in the past try it now. The most effective videos are spontaneous and unpolished. Make sure to use captions on all your videos.

Analyzing:

Release a test ad and allow it to run for at least 3–4 days. This period provides a strong baseline for the ad’s performance. Now after letting the ads run for a bit, you are ready to analyze your results. Start by looking at clicks measured on the Performance Chart.

Next, you can customize the Facebook ad metrics you see by adding standard events or custom conversions to see how far into the customer journey people get. You can also add columns to track return on ad spend and other specific objectives to your report.

Facebook doesn’t always report leads and attributions correctly. To double-check your results, you can use Google Analytics and Google UTM tags to accurately determine which of your ads are actually driving the actions and conversions you want to see. It is very important to know what is working and what is not so that you can make changes to- your Facebook ads.

You can tie your Facebook ads with other marketing channels to increase overall campaign effectiveness. Print marketing is especially good when combined with social media marketing.  Need help? Call us In San Diego at (619) 297-2281 or email contact@neyenesch.com.