Are you wondering how to take your print marketing to the next level and drive more sales? Great! We can help! Adding print marketing coatings or texture to a piece makes it more interesting to look at and feel.

Adding specialty coatings to your print marketing strategically will help increase your ROI. Not sure if coatings are right for you or which one to try? Let’s look at several options and how they can make print pop.

6 Print Marketing Coatings

1. EtchCoat: EtchCoat offers a very fine patterned coating. The more complex the pattern the better it looks. You can get very creative here to make your design pop!
2. StepTex: A Raised UV for the embossed look. No de-bossing on the reverse side. This works really well for presentation folders, business cards and direct mail. Anything that you do not want an impression to show on the opposite side.
3. Scratch Off: Available in Gold & Silver. Any shape or size. Applied in a secured environment. Great for variable data. Colored overprints available. They can be used for games, promotions, coupons or more. This is a fun way to get your prospects and customers to engage with your print marketing.
4. Metal Flake UV: Extremely fine metal flakes. Available in multiple colors. Similar to auto paint. Take advantage of the seemingly inherent desire of humans to gravitate towards metallic.
5. Reticulating UV: This product has a “orange peel” effect. Available in various degrees of textures. You can simulate the feel of sand and silk, raise images off the page, or give the illusion of multiple layers. Take advantage of our sense of touch and really make not only a great impression on your customers and prospects but get them to purchase.
6. Glow in the Dark: A high gloss coating that will glow in the dark. Get your customers and prospects to engage with your print marketing. Think of how you can tie in your message with a glowing theme, you’ll be remembered and increase your ROI. This is great for direct mail, posters, bookmarks and more!

A bonus option is Soft Touch. This creates a velvet feel to your print piece. It is so soft, your recipients will feel compelled to pet it. Consider it for business cards, brochures, direct mail and more. All of these options can help you increase the effectiveness of your print marketing.

When you are in your design phase, take into account what coatings you would like to use to make sure you not only have the room, but that the design files are built correctly for the affects you want. We can help guide you on the files.

The most effective use of coatings are tactile and draw attention to your specific message. The better you integrate the enhancement element, the more your message will resonate and drive response. Are you ready to get started?

Call us (619) 297-2281 or email contact@neyenesch.com