Direct Mail

Intriguing Direct Mail For 2024

Intriguing Direct Mail

Are you ready to start the new year off with intriguing direct mail that increases your ROI? Grab attention and drive results with direct mail the engages your prospects and customers. Your direct mail is only effective when people remember it and take action.

Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach maximum results.


There are four types of memory, since they are the key to understanding how to improve your direct mail, let’s look at each one:

  1. Early Bias – These are people who best remember the beginning messaging in a direct mail piece. It is important to get right to the point for these people.
  2. Regency Bias – These are people who best remember messaging that they most recently read at the end of your mail piece. It is important to restate your message at the end without calling it a summary. People skip over summaries.
  3. Repetitive Bias – These are people who best remember direct mail messages that are repeated. It is important to restate what you want them to remember at least 3 times.
  4. Outstanding Bias – These are people who best remember the part of your direct mail message that is different or stands out in some way. It is important to make the effort to reach these people by using out of the box language.

Where do you think you fall with these four memory types? Your direct mail should fall in more than one for best results. So how can we use these memory biases to increase direct mail response?

How To Create Intriguing Direct Mail

  • Main Point: State your main point right away and end with your main point. Repeat it throughout your message copy. Then find a quirky way to state it that really stands out. This is what you want people to remember.
  • Bullets: If you make a list of bullets, make the most important first, second, second to last and last. You should repeat them in your copy as well.
  • Stories: Use real stories to show how great life will be when they buy your product or service. People read and remember stories. Just make sure you use the story to highlight your main point and get them to take action.
  • Call To Action: This is another one that should be repeated across the direct mail piece. This is how you get people to respond. Give them more than one way to respond.
  • Images: They should be intriguing and relevant to your messaging. You want to draw attention and help state your message.

When you can bring all of these together cohesively you have a great intriguing direct mail piece. Then it is just up to you to send to the right list of people. The key to get the best direct mail results are list, message and offer.

If you do not create a mail piece that is compelling it will end up in the trash. Don’t waste your marketing budget on bad direct mail. We can help you spice up your next campaign and increase your response rates with these tips. Call us at (619) 297-2281 or email