Print is a powerful marketing channel. Are you ready to create fun print marketing? The holidays are a great time to add some fun elements to your print marketing that also increase your response rates. Customers love to not only save, but also have a fun experience during the holiday season.

Holiday Enhancement Ideas:

• Pearlescent stock with spot UV – Add sparkle and texture
• Foil – Add colored foil to increase elegance and pop
• Soft touch – Create a warm comforting feeling with this velvety coating
• Pop ups – Create fun holiday shapes or characters that pop up
• Special Die cuts – Use your imagination for inspiration of holiday looks.

In addition to the enhancements above you can create multiple types of print marketing for the holidays. Use one or more of the enhancements above on the various print items listed below to make a powerful impression and drive an increased response this year.

Fun Holiday Print Marketing:

• Signs – the bigger and more colorful the better.
• Posters – you can stick with the normal rectangle shape or die cut them into fun holiday shapes.
• Direct Mail – personalize your direct mail so that your customers would feel more important. Use it to promote special offers and discounts.
• Punch or Discount Cards – reward loyal customers with special offers after 5 purchases.
• Custom tags – offer special tips, recipes, fun activities or other ideas to help your customers out on your product tags.
• Flyers – Bold colors and special discounts work best.
• Door hangers – have fun with your customers, provide not only special offers, but interactive elements. Consider a word search or maze with a holiday theme.
• Calendars – create a special calendar for your customers with beautiful images and special coupons each month help to get them to keep coming back for purchases.

This year do something a little different to engage your customers and prospects. They will enjoy your offer and have some fun! Get creative! All print marketing can be fun not just direct mail! How will you make your holiday print shine for the season? Need help? Call us (619) 297-2281 or email contact@neyenesch.com.