Pantone has announced that the 2024 color of the year is 13-1023 Peach Fuzz. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” says Leatrice Eiseman, Executive Director, Pantone Color Institute.

Enhance 2024 Print

This color is perfect for print communications as it conveys a message of tactility. You can take that to the next level by using special coatings such as soft touch, sueded, velvety, quilted, and furry. Then select a textured paper such as vellum, felt, eggshell and laid. The more tactile your print marketing, the more engagement and response you will get.

Peach Fuzz

Pantone says that Peach Fuzz is an enveloping peach hue that awakens our senses to the comforting presence of tactility and cocooned warmth. So how can you incorporate this into your marketing? Get creative with Peach Fuzz in 2024!

Pantone has been choosing colors of the year for 25 years. They have shown us all that color has a connection to emotion and the expression of human feelings. Color causes our eyes to linger a little longer in enjoyment. Are you ready to create joyful print marketing in 2024?