The Loupe

Tag: Direct Mail

direct mail mistakes

5 Common Direct Mail Mistakes

Direct Mail
For years we have worked with customers to send really good direct mail. Of course, during that time there have been some flops for many different reasons. We have learned much more from the direct mail mistakes than the great ones. Learning what not to do in direct mail is essential. So, we put our heads together to come up with this list of what not to do that will keep you out of trouble.
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Direct Mail ROI

Increase Direct Mail ROI And Save On Postage

Direct Mail
In 2023 the best way to increase your direct mail ROI is to increase engagement. There are several ways you can do this. The post office is also offering postage discounts to use special engagements. As your partner, Neyenesch can help you find the right fit for your direct mail. Let’s look over some engagement options and postal promotions to save you money.
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Save 5% On Postage

How To Save 5% On Postage in 2023

Direct Mail
Do you want to create awesome direct mail pieces that stand out and get results? Well now you can and reduce your postage cost! The US Postal Service’s The Tactile, Sensory & Interactive (TSI) Promotion offers marketers an opportunity to get creative and save 5% on postage. This USPS promotion runs from Feb 1, 2023, through July 31, 2023. All eligible pieces qualify for the 5% discount. There are specific requirements to qualify so you need to make sure you meet them. Neyenesch Printers can help.
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direct mail data

How Good Direct Mail Data Increases Response

Direct Mail
In 2022, your data is the most important marketing tool you have. Direct mail data is a powerful driver of response. You can exponentially improve your response rate by harnessing your data fully! Of course, this does require you to have accurate and clean data. Assuming you do, you are ready to use it to make the most of your next direct mail campaign. So how can you harness your data?
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2023 Postage Rates

USPS Postage Rate Increase January 2023

Direct Mail
The USPS has filed a rate increase with the PRC. The new rates are expected to be approved and will be effective on January 22, 2023. The good news is direct mail still is very an effective tool in driving response. The ANA response rate report shows an average ROI of 112% on direct mail, the highest of any medium. So, what do the new USPS postage rates mean for you? Get your rate chart now!
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Holiday Direct Mail

Holiday Direct Mail Ideas For 2022

Direct Mail
Somehow the holidays are almost here, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to be different this year.  Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started creating great holiday direct mail?
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USPS Postage Rate Increase for 2022

Direct Mail
Are you ready for the 2022 postage rate increase? USPS postage rates are increasing on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? Get your rate chart now!
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Prospecting Direct Mail

2022 Prospecting Direct Mail List Possibilities

Direct Mail
In 2022, Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many options it can feel overwhelming. Prospecting direct mail data is marketing data that has been collected and compiled for the purpose of new customer acquisition. This data is compiled from a variety of public record sources including deed recordings, surveys, telephone directories, self-reported and more. Let’s look at the various list options.
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generational direct mail

Successful Generational Direct Mail

Direct Mail
Creating successful generational direct mail is important. Looking at direct mail through the lens of generations is very helpful in increasing your response rates. As brains age they change and the way we need to target people also changes. Since the majority of the buying public falls into 3 generations now, we will focus on Boomers, Gen X and Millennials.
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Direct Mail Marketing Strategy

Direct Mail Marketing Strategy To Finish 2021

Direct Mail
End your 2021 year off right with a better direct mail marketing strategy. The DMA has reported that customer response rates increased year-over-year by an impressive 43% and prospect response rates more than doubled – reporting an astounding 190% increase. The USPS Household Diary Study found that people read postcards in greater numbers with a 3.9% year-over-year increase. With these results in mind, is your current direct mail strategy working as well as it can?
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Direct Mail Results

Increase Direct Mail Results With Coordination

Direct Mail
In order to increase your direct mail results, you need to coordinate all your marketing efforts. Marketing channel coordination is crucial for your success. Mixed messages, poor clarity and too many points of view confuse your prospects and customers so they don’t make a purchase. Coordinating your messaging across channels is the best strategy to give you better results.
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Direct Mail

Why More Equals Less With Direct Mail

Direct Mail
Yes, we are saying that more actually gets you less as far as results with direct mail. Don’t be fooled by the notion that more choices, more text, or more offers is better. That does not hold up to reality. It is harder for your prospects and customers to make a choice, understand more text and pick from multiple offers than if you stick with one or two. With two they can make a comparison, once you move past two, you get confusion. Confused people do not buy. Your ROI will reflect your too many choices with poor results. Not sure if I am right?
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