The Loupe

Tag: Direct Mail

Postage Rates Increase

USPS Postage Rates Increase July 2024

Direct MailInsights
Postage rates are going up. Are you ready for the postage rate increase coming in July? Ready or not on July 14, 2024 postage is going up. Direct mail is still by far the best marketing channel with the highest ROI. Making sure that you are targeting the correct audience for your message is crucial. Are you harnessing all the power of print marketing? We can help!
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Gala

WinterFest Gala 2024 La Jolla Music Society

Direct MailFeatured Projects
La Jolla Music Society’s WinterFest Gala Save the Date Postcard & Invitation Package not only captivated recipients but also offered a glimpse into the extraordinary experience awaiting each attendee at the Gala.
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Intriguing Direct Mail

Intriguing Direct Mail For 2024

Direct Mail
Are you ready to start the new year off with intriguing direct mail that increases your ROI? Grab attention and drive results with direct mail the engages your prospects and customers. Your direct mail is only effective when people remember it and take action.
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Postage increase

USPS Postage Rates Increase January 2024

Direct MailInsights
USPS postage rates are increasing on January 21, 2024. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 70% of consumers say direct mail is more personal than online and 54% say they want direct mail from companies that interest them?
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Direct Mail with augmented reality

Create Direct Mail With Augmented Reality

Direct Mail
Direct mail is a powerful driver of response, but now you can increase your response rates even more when you add augmented reality (AR) to create an interactive experience. The more engaged people are with your mail piece the more they buy or donate. People enjoy getting direct mail and really enjoy it when you provide fun with AR. With AR you can transform your mail piece into a real-life interaction. Consider all the possibilities and extra creativity you can use when you bring your direct mail to life!
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Direct Mail Move Update

What Is Direct Mail Move Update?

Direct Mail
Mailers can easily be confused by the different move update options. Since move update is required by the USPS on presorted First-Class and Marketing Mail within 95 days before a mailing, it must be done. It does reduce return mail and undeliverable mail to help mail flow more smoothly and get your pieces delivered correctly as well as on time. There are 3 USPS approved move update methods: NCOALink, Address Change Service and Ancillary Service Endorsements, let’s look at each one.
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Send Direct Mail

When To Send Direct Mail

Direct Mail
Do you know when to send direct mail for the best results? Behavioral scientists have found that people are more open to trying new things at certain times. As marketers, we can use this information to help time our direct mail campaigns. There can be a lot of things to consider when talking about timing, but for now we are going to focus on two areas of timing that can help you drive direct mail sales.
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texture paper

Which Texture Paper Is Right For You?

Marketing
Since print marketing is a tactile medium, the texture paper you select matters. There are many different options these days. You can select the best option for you based on the message you want to convey and your branding.
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direct mail copy

Direct Mail Copy That Works

Direct Mail
Do you know how to maximize your direct mail copy? By using human behaviors, you can gain a competitive advantage and increase sales. Choosing certain words and phrases can make your messages more memorable, believable and persuasive. Words matter.
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Create Direct Mail

Create Direct Mail That Triggers A Purchase

Direct Mail
Did you know that you can use human behaviors to trigger a purchase? Create direct mail that triggers the purchase you want them to make. Let’s discuss automatic compliance triggers. By using these human behaviors, you can gain a competitive advantage and increase sales.
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Direct Mail Motivates

How Direct Mail Motivates Purchasing

Direct Mail
Did you know that Direct Mail Motivates Purchasing? How can you create direct mail that motivates your prospects and customers to make a purchase? Let’s look at status quo bias and framing to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase direct mail sales.
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direct mail that drives action

Create Direct Mail That Drives Action

Direct Mail
In order to create direct mail that drives action, we need to focus our direct mail messaging. We will look at how information gap theory and authority principle could be used to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase sales.
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