The Loupe

Tag: direct mail tips

Why Direct Mail

Why Direct Mail is Making a Comeback in 2025

In an age of digital overload, direct mail has regained prominence as a powerful marketing tool. As consumers face ad fatigue, inbox clutter, and declining trust in digital ads, physical mail offers a tangible, engaging alternative that stands out.

Holiday Direct Mail

Fresh Tips for Your Holiday Direct Mail Campaigns

The holiday season is approaching, and it's time to plan your holiday direct mail campaigns. With customers eagerly seeking great deals, it's crucial to stand out from the competition. Ready to create an unforgettable holiday campaign?

Postage Rates Increase

USPS Postage Rates Increase July 2024

Direct Mail Insights

Postage rates are going up. Are you ready for the postage rate increase coming in July? Ready or not on July 14, 2024 postage is going up. Direct mail is still by far the best marketing channel with the highest ROI. Making sure that you are targeting the correct audience for your message is crucial. Are you harnessing all the power of print marketing? We can help!

Intriguing Direct Mail

Intriguing Direct Mail For 2024

Are you ready to start the new year off with intriguing direct mail that increases your ROI? Grab attention and drive results with direct mail the engages your prospects and customers. Your direct mail is only effective when people remember it and take action.

Postage increase

USPS Postage Rates Increase January 2024

Direct Mail Insights

USPS postage rates are increasing on January 21, 2024. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 70% of consumers say direct mail is more personal than online and 54% say they want direct mail from companies that interest them?

Direct Mail Move Update

What Is Direct Mail Move Update?

Mailers can easily be confused by the different move update options. Since move update is required by the USPS on presorted First-Class and Marketing Mail within 95 days before a mailing, it must be done. It does reduce return mail and undeliverable mail to help mail flow more smoothly and get your pieces delivered correctly as well as on time. There are 3 USPS approved move update methods: NCOALink, Address Change Service and Ancillary Service Endorsements, let’s look at each one.

Send Direct Mail

When To Send Direct Mail

Do you know when to send direct mail for the best results? Behavioral scientists have found that people are more open to trying new things at certain times. As marketers, we can use this information to help time our direct mail campaigns. There can be a lot of things to consider when talking about timing, but for now we are going to focus on two areas of timing that can help you drive direct mail sales.

Powerful Variable Data

Does Your Direct Mail Stand Out?

Does your direct mail stand out? Creating stand out direct mail marketing is a must! We can do this by focusing on human behaviors to use them to our advantage. They can help us increase sales. We have created an in-depth look at how you can apply the techniques below to increase your direct mail results.

desirable direct mail

How To Create Desirable Direct Mail

In order to get people to buy what you are selling, you need to create desirable direct mail. By increasing the desirability of your product or service, you increase sales. Who doesn’t want to do that? Getting the most out of your direct mail campaigns is the key to your success.

direct mail copy

Direct Mail Copy That Works

Do you know how to maximize your direct mail copy? By using human behaviors, you can gain a competitive advantage and increase sales. Choosing certain words and phrases can make your messages more memorable, believable and persuasive. Words matter.

Create Direct Mail

Create Direct Mail That Triggers A Purchase

Did you know that you can use human behaviors to trigger a purchase? Create direct mail that triggers the purchase you want them to make. Let’s discuss automatic compliance triggers. By using these human behaviors, you can gain a competitive advantage and increase sales.

Direct Mail Motivates

How Direct Mail Motivates Purchasing

Did you know that Direct Mail Motivates Purchasing? How can you create direct mail that motivates your prospects and customers to make a purchase? Let’s look at status quo bias and framing to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase direct mail sales.

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