The Loupe

Tag: direct mail ideas

Soft Touch Coating

How Soft Touch Coating Can Elevate Your Sales

InsightsMarketing
In a competitive market, the design and tactile quality of printed materials are essential for capturing attention and driving engagement. Soft touch coating enhances both visual appeal and customer experience, making it a smart strategy to increase sales.
Read More
Holiday Direct Mail

Fresh Tips for Your Holiday Direct Mail Campaigns

Direct Mail
The holiday season is approaching, and it's time to plan your holiday direct mail campaigns. With customers eagerly seeking great deals, it's crucial to stand out from the competition. Ready to create an unforgettable holiday campaign?
Read More
Intriguing Direct Mail

Intriguing Direct Mail For 2024

Direct Mail
Are you ready to start the new year off with intriguing direct mail that increases your ROI? Grab attention and drive results with direct mail the engages your prospects and customers. Your direct mail is only effective when people remember it and take action.
Read More
Send Direct Mail

When To Send Direct Mail

Direct Mail
Do you know when to send direct mail for the best results? Behavioral scientists have found that people are more open to trying new things at certain times. As marketers, we can use this information to help time our direct mail campaigns. There can be a lot of things to consider when talking about timing, but for now we are going to focus on two areas of timing that can help you drive direct mail sales.
Read More
Powerful Variable Data

Does Your Direct Mail Stand Out?

Direct Mail
Does your direct mail stand out? Creating stand out direct mail marketing is a must! We can do this by focusing on human behaviors to use them to our advantage. They can help us increase sales. We have created an in-depth look at how you can apply the techniques below to increase your direct mail results.
Read More
desirable direct mail

How To Create Desirable Direct Mail

Direct Mail
In order to get people to buy what you are selling, you need to create desirable direct mail. By increasing the desirability of your product or service, you increase sales. Who doesn’t want to do that? Getting the most out of your direct mail campaigns is the key to your success.
Read More
direct mail copy

Direct Mail Copy That Works

Direct Mail
Do you know how to maximize your direct mail copy? By using human behaviors, you can gain a competitive advantage and increase sales. Choosing certain words and phrases can make your messages more memorable, believable and persuasive. Words matter.
Read More
Create Direct Mail

Create Direct Mail That Triggers A Purchase

Direct Mail
Did you know that you can use human behaviors to trigger a purchase? Create direct mail that triggers the purchase you want them to make. Let’s discuss automatic compliance triggers. By using these human behaviors, you can gain a competitive advantage and increase sales.
Read More
Direct Mail Motivates

How Direct Mail Motivates Purchasing

Direct Mail
Did you know that Direct Mail Motivates Purchasing? How can you create direct mail that motivates your prospects and customers to make a purchase? Let’s look at status quo bias and framing to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase direct mail sales.
Read More
Direct Mail

How To Increase Sales With Direct Mail

Direct Mail
Did you know that when your prospects or customers are faced with a decision that they aren’t sure how to make, they will look to people like them to see what they have done? So, you want to show them that many other customers have already made a purchase and are happy in your direct mail.
Read More
direct mail

Change Your Direct Mail into SmartMail

Direct Mail
Even though direct mail has the highest response rate of any marketing channel it can get even better. By using direct mail in conjunction with mail tracking, call tracking, social media ads and Google follow-up ads you can drastically increase your response rates between 24% to 34%.
Read More
Powerful Variable Data

How to Use Scarcity and Reciprocity to Increase Sales

Direct Mail
Now we will discuss how to use scarcity and reciprocity to increase your direct mail sales. As well as exclusivity. By using these human behaviors, you can gain a competitive advantage and increase sales. Behavioral scientists have discovered that scarcity increases desirability. That is why you see so many direct mail pieces with an offer that expires quickly or there are only a limited number left for purchase. Many marketers are currently using this to drive response.
Read More

Learn More

We invite you to call or email to learn more about how our expertise can benefit your company.

Contact Us