The Loupe

Tag: direct mail marketing

Direct Mail with augmented reality

Create Direct Mail With Augmented Reality

Direct mail is a powerful driver of response, but now you can increase your response rates even more when you add augmented reality (AR) to create an interactive experience. The more engaged people are with your mail piece the more they buy or donate. People enjoy getting direct mail and really enjoy it when you provide fun with AR. With AR you can transform your mail piece into a real-life interaction. Consider all the possibilities and extra creativity you can use when you bring your direct mail to life!

Send Direct Mail

When To Send Direct Mail

Do you know when to send direct mail for the best results? Behavioral scientists have found that people are more open to trying new things at certain times. As marketers, we can use this information to help time our direct mail campaigns. There can be a lot of things to consider when talking about timing, but for now we are going to focus on two areas of timing that can help you drive direct mail sales.

Direct Mail Stand Out

Does Your Direct Mail Stand Out?

Does your direct mail stand out? Creating stand out direct mail marketing is a must! We can do this by focusing on human behaviors to use them to our advantage. They can help us increase sales. We have created an in-depth look at how you can apply the techniques below to increase your direct mail results.

desirable direct mail

How To Create Desirable Direct Mail

In order to get people to buy what you are selling, you need to create desirable direct mail. By increasing the desirability of your product or service, you increase sales. Who doesn’t want to do that? Getting the most out of your direct mail campaigns is the key to your success.

direct mail copy

Direct Mail Copy That Works

Do you know how to maximize your direct mail copy? By using human behaviors, you can gain a competitive advantage and increase sales. Choosing certain words and phrases can make your messages more memorable, believable and persuasive. Words matter.

Create Direct Mail

Create Direct Mail That Triggers A Purchase

Did you know that you can use human behaviors to trigger a purchase? Create direct mail that triggers the purchase you want them to make. Let’s discuss automatic compliance triggers. By using these human behaviors, you can gain a competitive advantage and increase sales.

Direct Mail Motivates

How Direct Mail Motivates Purchasing

Did you know that Direct Mail Motivates Purchasing? How can you create direct mail that motivates your prospects and customers to make a purchase? Let’s look at status quo bias and framing to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase direct mail sales.

direct mail that drives action

Create Direct Mail That Drives Action

In order to create direct mail that drives action, we need to focus our direct mail messaging. We will look at how information gap theory and authority principle could be used to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase sales.

USPS Postage Rates

USPS Postage Rates Increase July 2023

USPS postage rates are increasing on July 9, 2023. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. They also agree direct mail is a more effective channel for their company than digital. Are you harnessing the power of print marketing?

Direct Mail Marketing

Why Use Direct Mail Marketing

The impact of direct mail marketing is undeniable. Direct mail delivers the best response and conversion rates, and ROI of any channel used! In fact, a 2023 State of Direct Mail study by Lob and Comperemedia found that 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. Direct mail links to our desire to purchase.

direct mail choices

Direct Mail Choices Increase ROI

Did you know that you can increase your ROI by giving your prospects and customers direct mail choices? You just need to know the best way to present the choices so that they pick the one you want them to. Let’s talk about how autonomy bias and the consistency principle can be used in direct mail to increase your results. By using these human behaviors, you can gain a competitive advantage and increase sales.

Direct Mail

How To Increase Sales With Direct Mail

Did you know that when your prospects or customers are faced with a decision that they aren’t sure how to make, they will look to people like them to see what they have done? So, you want to show them that many other customers have already made a purchase and are happy in your direct mail.

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