In 2019 let’s spice up your direct mail with Augmented Reality. What is augmented reality? (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for your direct mail? It means that you can make your direct mail marketing come to life! Your customers and prospects can scan you mail piece with a mobile device and launch things like a video, animation, 3D interactive images and so much more.
With AR you can engage your customers and prospects at a much deeper level. You are not limited by the size of your postcard, self-mailer or other mail configurations. Your options with AR are limitless, you can expand on the information you are providing, offer a great experience, and build in fun features for them to enjoy. The best part is you can track results in real time.
Have you seen AR in action? Check out two real examples of AR direct mail marketing:
Ikea catalog allows you to see what furniture will look like in your home before you purchase it: https://youtu.be/vDNzTasuYEw
Jaguar wants you to get a better look at the vehicle of your dreams: https://www.youtube.com/watch?v=O6uASgUy9yQ
These are just some of the amazing things you can do to make your direct mail marketing come to life, stand out and be remembered. AR is usually a shared experience. Once the recipient sees it, they share with friends, family and co-workers, which spreads your message faster and farther than you can do on your own. It is time to experiment! Get creative!
Don’t be afraid of the costs, you can do this on a tight budget.
There are some easy to use platforms that are very affordable. If you are interested check out these:
Layar – https://www.layar.com/
HP Reveal – https://www.hpreveal.com/
There are others out there too, so don’t let your budget hold you back from creating a great AR experience for your customers and prospects. Make sure that what you create is consistent with your message and your brand. This exciting technology will engage and enthrall your customers are prospects. Have fun with it! Are you ready to get started?
If you have any questions contact us today. We are glad to help!