The Loupe

Category: Email Marketing

email marketing

5 Email Marketing Tips For 2022

Email Marketing
5 Email Marketing Tips For 2022 Are you ready to improve your email marketing for 2022? We have some email marketing tips to get you...
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Email marketing copywritting

2022 Email Marketing Copywriting

Email Marketing
One of the keys to effective email marketing is writing copy that your subscribers want to read. Email marketing copywriting is difficult and will take time. This will require you to segment your list for the best targeting. You can’t write good copy if you don’t know who you are targeting. You need to speak to their needs, which requires you to know what they are.
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email marketing frequency

2022 Email Marketing Frequency Tips

Email Marketing
Your email marketing frequency is very important. The worst nightmare for all email marketers is the unsubscribe and marked as spam actions. The more it happens the worse it gets. Getting your email marketing frequency correct can really help make sure that those two dreaded actions do not take place. There is a very fine sweet spot, do you know what it is?
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Email Marketing Metrics

2022 Email Marketing Metrics

Email Marketing
In 2022 you should be tracking a wide variety of email marketing metrics to make sure that your emails perform they way you need them to. Paying close attention to subscriber behavior is key to driving response. What metrics are you tracking?
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Email Marketing For 2022

Email Marketing
2022 is quickly approaching. Have you started your strategic plan for email marketing? There are some things you need to keep in mind as you lay out your plan. In order to get through the clutter of your prospect and client emails, you need to have a good strategy.
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Email Marketing Challenges

Top 3 Email Marketing Challenges

Email Marketing
Sometimes marketers find that their email marketing is not living up to their expectations. There can be many reasons for this as email has special challenges. We have put together the top 3 email marketing challenges to help you increase your email marketing ROI.
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email marketing holiday

2021 Email Marketing Holiday Subject Lines

Email Marketing
You may be thinking that it is too soon to consider holiday emails, but you would be wrong. The earlier you get planning the better your email marketing holiday campaigns will be. Since your subject lines either make or break your email campaign, you need to really craft good ones. If you don’t grab attention and make people want to open your email with your subject line, then you might as well have been spam. So how can you craft the best subject lines?
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Email Marketing

Top 5 Email Marketing Best Practices

Email Marketing
Email marketing can help business is at all stages of the marketing funnel and beyond. It plays a key role in marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases. In order to get the best results, there are many things you need to be doing. Let’s look at the top 5 best practices.
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email1.jpg

How To Re-Engage People With Your Email Marketing

Email Marketing
Email marketing engagement is important. Being able to identify and re-engage people with your email marketing is a great way to improve your open and click rates. Identifying who is most and least responsive to your emails is a way to get and idea on how well your email marketing is working. If you have most of your list responsive then that group is happy. If on the other hand you have more people that are not opening your emails you need to make some changes.
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Effective Email Marketing Strategy

10 Effective Email Marketing Strategy to Improve Conversions

Email Marketing
Email marketing is undoubtedly one of the best ways to interact with your prospects. You do not annoy them by calling at an inconvenient time. Rather, they open emails when they want to. Isn't that the reason we resort to texting nowadays? Anyhow, for growing your business, you need to implement effective email marketing strategy.
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Video In Email Marketing

How To Use Video In Email Marketing Effectively?

Email Marketing
Are you ready to stand out in the inbox by adding video to your email marketing? Did you know that Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video? Also, just using the word “video” in your subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%! With stats like these, how can you not start using video in email marketing?
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Email Marketing Subject Line

Email Marketing Subject Line Tips

Email Marketing
Email Marketing Subject Line Tips Did you know that 47% of email recipients open an email based on the subject line alone? At the same...
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