The Loupe

Category: Email Marketing

How To Re-Engage People With Your Email Marketing

Email Marketing

Email marketing engagement is important. Being able to identify and re-engage people with your email marketing is a great way to improve your open and click rates. Identifying who is most and least responsive to your emails is a way to get and idea on how well your email marketing is working. If you have most of your list responsive then that group is happy. If on the other hand you have more people that are not opening your emails you need to make some changes.

Effective Email Marketing Strategy

10 Effective Email Marketing Strategy to Improve Conversions

Email Marketing

Email marketing is undoubtedly one of the best ways to interact with your prospects. You do not annoy them by calling at an inconvenient time. Rather, they open emails when they want to. Isn't that the reason we resort to texting nowadays? Anyhow, for growing your business, you need to implement effective email marketing strategy.

Video In Email Marketing

How To Use Video In Email Marketing Effectively?

Email Marketing

Are you ready to stand out in the inbox by adding video to your email marketing? Did you know that Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video? Also, just using the word “video” in your subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%! With stats like these, how can you not start using video in email marketing?

Email Marketing Subject Line

Email Marketing Subject Line Tips

Email Marketing

Email Marketing Subject Line Tips Did you know that 47% of email recipients open an email based on the subject line alone? At the same...

Email Marketing Send Times

How To Know The Best Email Marketing Send Times

Email Marketing

There are a lot of things to consider when planning email marketing send times. It can greatly depend on who you are sending to as well as what you are sending. There are differences between B2B and B2C emails. In general, the highest open rates are at 10 AM, and 1 PM, and then a spike near 6 PM. People are mostly opening and reading through emails in the middle of the week.

How To Use Email Marketing Segmentation Successfully?

Email Marketing

Many marketers face a big challenge in reaching complex audiences. You must create email marketing segmentation campaigns for a variety of prospects and current customers. Since each of these audiences has unique needs for customized messaging segmentation is a must. Segmentation provides the details necessary to write emails that resonate with people. By creating subgroups, you’re able to gain a better understanding of their unique needs. This information allows you to create personalized messaging that readers find meaningful. So, what is the best way to segment?

Email Marketing

3 Ways To Get More People To Subscribe To Your Email Marketing

Email Marketing

Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.

Email Response Rate

5 Tips To Improve Your Email Response Rate

Email Marketing

5 Tips To Improve Your Email Response Rate The most important metric for email marketing is response rate. That’s not to say that open and...

Email Marketing

How to Leverage Leads With Email Marketing

Email Marketing

The reality is that when a prospect visits your website, they are not ready to buy. Email marketing can help nurture those prospects to become customers. This is not just any old email though; you need to send emails that are specific to their needs. Automation of this email program is called triggered emails. This sends emails to prospects based on actions that they take. So how can you make this work for you?

Email Marketing

Email Marketing During A Crisis

Email Marketing

It is never easy trying to decide how to use email marketing during a crisis, but now more than ever with the current pandemic we need to figure it out quickly. Since there are so many issues and questions about this topic, we decided it would be most helpful to put together a list of some Do’s and Don’ts during the crisis.

Are You Making These Email Marketing Mistakes

Are You Making These Email Marketing Mistakes? We can help!

Email Marketing

Are You Making These Email Marketing Mistakes? Email marketing mistakes can be very costly. The best way to learn from mistakes is to find out...

Top 3 Email Marketing Tips for 2020

Email Marketing

2020 is upon us and we need to make sure that our email marketing strategy is going to get us the results we need. Many times we are focused too much on the new bells we can add rather than the basic requirements being met to driver response.

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