The Loupe

Tag: direct mail design

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How Does Your Direct Mail Feel?

Direct Mail
Our sense of touch is powerful, it drives us to open direct mail just because it feels good. So how does your direct mail feel...
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How To Do A Direct Mail Assessment

Direct Mail
Sending really good direct mail marketing requires you to know how your current direct mail campaigns are doing. Do you know?
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Direct Mail Marketing Agenies

How To Improve Direct Mail Marketing With Data

Direct Mail
Direct mail marketing is a powerful driver of response, but when you harness your data in the right way you can exponentially improve your response.
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How To Plan A Variable Data Direct Mail Campaign

Direct Mail
Many times a customer comes to us and wants to do direct mail, but feels that variable data is just too complicated or has too big of a potential for error. VDP can make your direct mail better.
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Intriguing Direct Mail

Increase Direct Mail Response With Variable Data

Direct Mail
Direct mail is an effective way to reach your customers and prospects. A mailer with your engaging content, physically in the hand speaks loudly to them.
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Direct Mail Mistakes

Is Your Direct Mail Extraordinary?

Direct Mail
Does your direct mail lead or follow? Are you willing to try new things or just keep sending the same pieces you always have?
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Change Your Direct Mail

Direct Mail
Direct mail has been around for a long time it is easy to continue to do the same things. Just because it is easy does not mean it is right.
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How To Make Direct Mail Have More Impact

Direct Mail
Direct mail marketing is a great way to sell your product or service, it has the best ROI. You can make your direct mail even better by transforming it into a powerful campaign. To do that your direct mail needs to coordinate with your other marketing channels. This improves the recipients experience and your response rate. So how can you do this?
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Direct Mail Postcards: Size Matters

Direct Mail
The first hurdle in direct mail is getting noticed. Postcards are very effective at that, since no envelope needs to be opened. Images and copy are easily seen to capture attention. Better still is a larger postcard that stands out in the mail box.
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Direct Mail Marketing: Crunching The Numbers

Direct Mail
Direct mail is considered to be the most secure and trustworthy form of marketing. Look at how companies like Google are using direct mail. They do that because it works.
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