The Loupe

Tag: direct mail design

Holiday Direct Mail

Create Better Direct Mail For The Holidays

The best way to get attention and drive response with direct mail for the holidays is to have some creative fun with it! If you are not currently being extra creative with your direct mail pieces during the massive influx of advertising mail this time of year, you are missing out on a huge opportunity.

Direct Mail

Should My Direct Mail Be Funny?

Yes! Funny direct mail drives results. Some marketers are worried about offending someone, but you can be funny without being offensive. When you want to use humor, you will want to get a really good idea of who your customers and targets are to find humor that fits them. Stay away from hot button subjects like religion and politics. Humor is a great way to engage people and get them to share, when you do it correctly. So what are the best ways to add humor to your direct mail?

Direct Mail

How To Create Top Performing Direct Mail Marketing Messages

Direct mail marketing works best when you send the right message to the right person. Ideally you want your message to get the recipient to buy from you quickly. The most common marketing tactic is manipulation. However you do have other choices that may help you increase your results.

Direct Mail

Direct Mail Comes To Life With Augmented Reality

In 2019 let’s spice up your direct mail with Augmented Reality. What is augmented reality? (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for your direct mail? It means that you can make your direct mail marketing come to life! Your customers and prospects can scan you mail piece with a mobile device and launch things like a video, animation, 3D interactive images and so much more.

Direct Mail Marketing

Direct Mail Design Color and Images

In our last post we discussed layout, if you missed it go check it out now. We now turn our focus to the next section with color and images. These are important choices in direct mail design.

Direct Mail Design

Direct Mail Design Layout

Direct mail design can be broken up into 3 segments, layout, color/images and copy. First we will address the layout to get the best results.

Direct Mail Marketing

The Science Of Direct Mail Marketing

Check out these scientific study results about direct mail marketing and how the brain responds. There are great tips here to improve your direct mail ROI.

San Diego Direct Mail

Why Use Direct Mail Informed Delivery?

Direct mail is a very powerful marketing channel. Now you can enhance it more by adding informed delivery. Check out these tips.

Direct Mail Marketing

5 Ways to Refresh Your Direct Mail Marketing

Has your direct mail gotten boring or stagnate? Are you seeing your responses dwindle? Check out these 5 tips to refresh your direct mail.

Direct Mail Move Update

Why Are Direct Mail Self-Mailers So Complicated?

Direct mail marketing is great as long as you know what you are doing. Many times a direct mail self-mailer design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues here are some things to keep in mind as you are preparing a mailing campaign.

Ignite Direct Mail Designs That Work

Generating creative ideas for your direct mail campaign designs that work really well can be difficult. Check out these tips.

Don’t Let Direct Mail Marketing Postage Eat Your Budget

Done right, direct mail marketing can be a very cost effective way to reach your prospects and customers. Make sure you don't waste money on postage.

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