The Loupe

Category: Insights

A 21st Century Approach to Marketing with Print

Insights
You can’t deny the fact consumers’ behaviors have changed. We’re in the Internet age, and marketers’ strategies need to reflect today’s environment. But don’t be fooled into thinking direct mail is going extinct like some rare bird. In fact, the Direct...
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Accurate Color Proofs Led to Special Effects Publication Using Neyenesch

Insights
For a visual effects magazine to be called “required reading” by George Lucas, you know it must be beautifully produced. That’s exactly the case with Cinefex,...
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A Huge Cost-Savings Opportunity

Insights
Did that headline get your attention? If you’re like most people, and you’re looking to save a few pennies wherever you can, it probably did the trick. No matter what business you’re in, everyone is looking for ways to save...
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This little bottle

Insights
The folks next door are expanding their parking garage. They’ve done extensive digging to put in a couple of parking levels below street level and...
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9 Reasons to Print

Insights
1. Impact – In the mail or in person, a printed piece is noticed more than any kind of electronic communication. People see it, read it, hold it, and remember it. 2. Personalization – Print has the power to customize...
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These New Fangled Ink-On-Paper Devices

Insights
We often host college graphic design classes for tours of our plant. Until recently most of the students would say that they planned to go into web design. But within the last couple of years we have seen them become...
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