The Loupe

Category: Direct Mail

Save 5% On Postage

How To Save 5% On Postage in 2023

Do you want to create awesome direct mail pieces that stand out and get results? Well now you can and reduce your postage cost! The US Postal Service’s The Tactile, Sensory & Interactive (TSI) Promotion offers marketers an opportunity to get creative and save 5% on postage. This USPS promotion runs from Feb 1, 2023, through July 31, 2023. All eligible pieces qualify for the 5% discount. There are specific requirements to qualify so you need to make sure you meet them. Neyenesch Printers can help.

direct mail data

How Good Direct Mail Data Increases Response

In 2022, your data is the most important marketing tool you have. Direct mail data is a powerful driver of response. You can exponentially improve your response rate by harnessing your data fully! Of course, this does require you to have accurate and clean data. Assuming you do, you are ready to use it to make the most of your next direct mail campaign. So how can you harness your data?

2023 Postage Rates

USPS Postage Rate Increase January 2023

The USPS has filed a rate increase with the PRC. The new rates are expected to be approved and will be effective on January 22, 2023. The good news is direct mail still is very an effective tool in driving response. The ANA response rate report shows an average ROI of 112% on direct mail, the highest of any medium. So, what do the new USPS postage rates mean for you? Get your rate chart now!

Holiday Direct Mail

Holiday Direct Mail Ideas For 2022

Somehow the holidays are almost here, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to be different this year. Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started creating great holiday direct mail?

USPS Postage Rate Increase for 2022

Are you ready for the 2022 postage rate increase? USPS postage rates are increasing on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? Get your rate chart now!

Color Strategy For Direct Mail

In 2022, the use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important? It is a powerful communication tool since color evokes feeling within us and ignites emotion. In direct mail we want to use the right set of colors to drive response. It does not matter if you are sending a letter in an envelope, a postcard or a self-mailer, all direct mail pieces are affected by color choices. Color is what people notice first without even realizing it. So how can you use colors to increase your direct mail response rates?

Direct Mail With Geomapping Improves Traffic

Do you need more traffic to your business or event? When you add direct mail geomapping to your current campaigns they drive a significant response. Personalized direct mail pieces with an added personalized map can help increase your visits and event attendance. Direct mail with geomapping allows you to create customized maps based on your prospect or customer’s mailing address and the location of your business or event. There are many ways to do this and different features, let’s take a look.

Prospecting Direct Mail

2022 Prospecting Direct Mail List Possibilities

In 2022, Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many options it can feel overwhelming. Prospecting direct mail data is marketing data that has been collected and compiled for the purpose of new customer acquisition. This data is compiled from a variety of public record sources including deed recordings, surveys, telephone directories, self-reported and more. Let’s look at the various list options.

direct mail fun with folds

Direct Mail Fun With Folds

Creating direct mail fun with folds is a great way to grab attention and engage your customers and prospects. Over time your mail pieces can become boring and less effective because we end up using the same formats over and over again. Have you considered spicing up your next mailer? There are a lot of different things you can do some are more expensive than others. One way to change up your mailer without a ton of additional cost it to change the way you fold it. There are many fun folds you can try as self-mailers or in envelopes.

Boost Results of Your Direct Mail Campaigns

Make 2022 the year your direct mail results skyrocket! The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Boost Your Direct Mail Campaigns Results Now! There are ways to make an even greater impact with your campaigns by cross pollinating between channels. Many marketers find this to be cumbersome and expensive, but what if there is a better way?

Direct Mail Interactive

Is Your 2022 Direct Mail Interactive?

Is Your 2022 Direct Mail Interactive? Direct mail marketing can be fun! is your direct mail interactive? The more interactive it is, the better your...

direct mail strategies

Direct Mail Strategies That Make An Impression

In 2022, the best part about direct mail is that it can be engaging and interactive. There is no other marketing channel that can provide a tactile experience. So, you want to make the most of that and create direct mail strategies that are fun. Have you ever opened a can of worms? I did, and it really was a can of worms.

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