The Loupe

Category: Direct Mail

USPS Postage Rates

USPS Postage Rates Increase July 2023

Direct Mail
USPS postage rates are increasing on July 9, 2023. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. They also agree direct mail is a more effective channel for their company than digital. Are you harnessing the power of print marketing?
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Direct Mail Marketing

Why Use Direct Mail Marketing

Direct Mail
The impact of direct mail marketing is undeniable. Direct mail delivers the best response and conversion rates, and ROI of any channel used! In fact, a 2023 State of Direct Mail study by Lob and Comperemedia found that 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. Direct mail links to our desire to purchase.
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direct mail choices

Direct Mail Choices Increase ROI

Direct Mail
Did you know that you can increase your ROI by giving your prospects and customers direct mail choices? You just need to know the best way to present the choices so that they pick the one you want them to. Let’s talk about how autonomy bias and the consistency principle can be used in direct mail to increase your results. By using these human behaviors, you can gain a competitive advantage and increase sales.
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Direct Mail

How To Increase Sales With Direct Mail

Direct Mail
Did you know that when your prospects or customers are faced with a decision that they aren’t sure how to make, they will look to people like them to see what they have done? So, you want to show them that many other customers have already made a purchase and are happy in your direct mail.
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direct mail

Change Your Direct Mail into SmartMail

Direct Mail
Even though direct mail has the highest response rate of any marketing channel it can get even better. By using direct mail in conjunction with mail tracking, call tracking, social media ads and Google follow-up ads you can drastically increase your response rates between 24% to 34%.
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3D print and direct mail

3D Print and Direct Mail Gets Results

Direct Mail
Have you considered 3D print and direct mail? Since direct mail has been around for a long time, most people know what to expect when they check their mail box. There will be some postcards, envelopes and self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the “let’s look at this” pile.
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Powerful Variable Data

How to Use Scarcity and Reciprocity to Increase Sales

Direct Mail
Now we will discuss how to use scarcity and reciprocity to increase your direct mail sales. As well as exclusivity. By using these human behaviors, you can gain a competitive advantage and increase sales. Behavioral scientists have discovered that scarcity increases desirability. That is why you see so many direct mail pieces with an offer that expires quickly or there are only a limited number left for purchase. Many marketers are currently using this to drive response.
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Combine Email Marketing With Direct Mail

Why Combine Email Marketing With Direct Mail?

Direct MailEmail Marketing
When you combine email marketing with direct mail, you can target and convert consumers even more effectively. For example, in one study, businesses increased their order value by more than $3 when using the two mediums combined; they also saw a 25% response rate. Savvy marketers know that email and direct mail are powerful channels to reach their customers and prospects.
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Increase Direct Mail Sales

Increase Direct Mail Sales With Loss Aversion

Direct Mail
The human drive to avoid the pain of loss is extremely motivating. So, we will look at how to use this to increase direct mail sales. Direct mail is a great way to motivate people to buy. We all know that benefits sell, but are you really using benefits that are genuinely customer benefits? Make sure that you use real customer benefits not fun features of your product or service.
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Direct Mail Response

Increase Your Direct Mail Response

Direct Mail
Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving them a thought, we can use that to drive them to the response we want. We will use those behaviors to trigger them to buy our product or service leading to increases in your direct mail response.
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direct mail mistakes

5 Common Direct Mail Mistakes

Direct Mail
For years we have worked with customers to send really good direct mail. Of course, during that time there have been some flops for many different reasons. We have learned much more from the direct mail mistakes than the great ones. Learning what not to do in direct mail is essential. So, we put our heads together to come up with this list of what not to do that will keep you out of trouble.
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Direct Mail ROI

Increase Direct Mail ROI And Save On Postage

Direct Mail
In 2023 the best way to increase your direct mail ROI is to increase engagement. There are several ways you can do this. The post office is also offering postage discounts to use special engagements. As your partner, Neyenesch can help you find the right fit for your direct mail. Let’s look over some engagement options and postal promotions to save you money.
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