The Loupe

Category: Direct Mail

gala invitations

Celebrating Art & Community: A Showcase of Gala Invitations

Die Cutting Direct Mail Direct Mail Featured Projects

At Neyenesch Printers, we believe in the power of collaboration and creativity to make a positive impact in our community. As a proud supporter of non-profit organizations, we have had the privilege of contributing out expertise and craftsmanship to bring their visions to life.

desirable direct mail

How To Create Desirable Direct Mail

In order to get people to buy what you are selling, you need to create desirable direct mail. By increasing the desirability of your product or service, you increase sales. Who doesn’t want to do that? Getting the most out of your direct mail campaigns is the key to your success.

direct mail copy

Direct Mail Copy That Works

Do you know how to maximize your direct mail copy? By using human behaviors, you can gain a competitive advantage and increase sales. Choosing certain words and phrases can make your messages more memorable, believable and persuasive. Words matter.

Create Direct Mail

Create Direct Mail That Triggers A Purchase

Did you know that you can use human behaviors to trigger a purchase? Create direct mail that triggers the purchase you want them to make. Let’s discuss automatic compliance triggers. By using these human behaviors, you can gain a competitive advantage and increase sales.

Direct Mail Motivates

How Direct Mail Motivates Purchasing

Did you know that Direct Mail Motivates Purchasing? How can you create direct mail that motivates your prospects and customers to make a purchase? Let’s look at status quo bias and framing to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase direct mail sales.

direct mail that drives action

Create Direct Mail That Drives Action

In order to create direct mail that drives action, we need to focus our direct mail messaging. We will look at how information gap theory and authority principle could be used to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase sales.

USPS Postage Rates

USPS Postage Rates Increase July 2023

USPS postage rates are increasing on July 9, 2023. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. They also agree direct mail is a more effective channel for their company than digital. Are you harnessing the power of print marketing?

Direct Mail Marketing

Why Use Direct Mail Marketing

The impact of direct mail marketing is undeniable. Direct mail delivers the best response and conversion rates, and ROI of any channel used! In fact, a 2023 State of Direct Mail study by Lob and Comperemedia found that 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. Direct mail links to our desire to purchase.

direct mail choices

Direct Mail Choices Increase ROI

Did you know that you can increase your ROI by giving your prospects and customers direct mail choices? You just need to know the best way to present the choices so that they pick the one you want them to. Let’s talk about how autonomy bias and the consistency principle can be used in direct mail to increase your results. By using these human behaviors, you can gain a competitive advantage and increase sales.

Direct Mail

How To Increase Sales With Direct Mail

Did you know that when your prospects or customers are faced with a decision that they aren’t sure how to make, they will look to people like them to see what they have done? So, you want to show them that many other customers have already made a purchase and are happy in your direct mail.

direct mail

Change Your Direct Mail into SmartMail

Even though direct mail has the highest response rate of any marketing channel it can get even better. By using direct mail in conjunction with mail tracking, call tracking, social media ads and Google follow-up ads you can drastically increase your response rates between 24% to 34%.

3D print and direct mail

3D Print and Direct Mail Gets Results

Have you considered 3D print and direct mail? Since direct mail has been around for a long time, most people know what to expect when they check their mail box. There will be some postcards, envelopes and self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the “let’s look at this” pile.

Learn More

We invite you to call or email to learn more about how our expertise can benefit your company.