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Want to stay in the loupe for all things print management, prepress, direct mail trends, and more? We have you covered with our informational print blog.

Designers for Peace: United with Ukraine

CommunityIndustry NewsInsights
Neyenesch Printers Supports the AIGA San Diego/Tijuana World Premier Exhibition, Graphis Designers for Peace: United with Ukraine Following the brutal invasion of Ukraine in February...
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Save 5% On Postage

How To Save 5% On Postage in 2023

Direct Mail
Do you want to create awesome direct mail pieces that stand out and get results? Well now you can and reduce your postage cost! The US Postal Service’s The Tactile, Sensory & Interactive (TSI) Promotion offers marketers an opportunity to get creative and save 5% on postage. This USPS promotion runs from Feb 1, 2023, through July 31, 2023. All eligible pieces qualify for the 5% discount. There are specific requirements to qualify so you need to make sure you meet them. Neyenesch Printers can help.
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Fulfillment Mistakes

5 Common Fulfillment Mistakes

Fulfillment
Fulfillment mistakes will happen. As humans we all make mistakes from time to time. The key for fulfillment is to minimize the mistakes and for the ones that happen, try to catch them before they ship out. The best way to avoid mistakes is to plan for them and have a QC process that identifies the issue in time to fix it.
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Direct Mail ROI

Increase Direct Mail ROI And Save On Postage

Direct Mail
In 2023 the best way to increase your direct mail ROI is to increase engagement. There are several ways you can do this. The post office is also offering postage discounts to use special engagements. As your partner, Neyenesch can help you find the right fit for your direct mail. Let’s look over some engagement options and postal promotions to save you money.
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Marketing Emails

6 Marketing Emails You Should Be Sending in 2023

Email Marketing
6 Marketing Emails You Should Be Sending in 2023. Putting all your marketing efforts into only one channel in 2023 is not a good idea. The more channels you use the better your overall marketing response will be. Therefore, you want to use a combination of channels for every campaign. Let’s look at the best uses of email marketing for 2023.
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direct mail data

How Good Direct Mail Data Increases Response

Direct Mail
In 2022, your data is the most important marketing tool you have. Direct mail data is a powerful driver of response. You can exponentially improve your response rate by harnessing your data fully! Of course, this does require you to have accurate and clean data. Assuming you do, you are ready to use it to make the most of your next direct mail campaign. So how can you harness your data?
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2023 Postage Rates

USPS Postage Rate Increase January 2023

Direct Mail
The USPS has filed a rate increase with the PRC. The new rates are expected to be approved and will be effective on January 22, 2023. The good news is direct mail still is very an effective tool in driving response. The ANA response rate report shows an average ROI of 112% on direct mail, the highest of any medium. So, what do the new USPS postage rates mean for you? Get your rate chart now!
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We Love Our UV Press and You Will Too! Here’s Why.

Industry News
We love our UV press and you will too! Neyenesch Printers is approaching the three year anniversary of the installation of our Heidelberg, eight color,...
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Holiday Direct Mail

Holiday Direct Mail Ideas For 2022

Direct Mail
Somehow the holidays are almost here, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to be different this year.  Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started creating great holiday direct mail?
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Direct Mail Non-Profit

Direct Mail Nonprofit Eligibility

Insights
Fundraising is among the greatest challenges nonprofit organizations face. The most trusted and effective methods of marketing for nonprofits donations is direct mail. There are strict postal rules to follow so your direct mail piece qualifies for nonprofit postage rates. The Neyenesch team can ...
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Neyenesch Printers and Eye/Comm Join Forces

Industry News
Dear Friends and Customers, Neyenesch Printers is excited to announce the acquisition of Eye/Comm, a premier mail service provider and digital marketing firm. Combining our...
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5 Social Media Facebook Ad Mistakes

Social Media Marketing
Social media marketing with Facebook ads is a very common and profitable marketing strategy. However, sometimes there are errors that could have been avoided. Here we will discuss 5 potential Facebook ad mistakes you can make and what to do about them if you do.
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