The Loupe

Our Latest Resources & News

Want to stay in the loupe for all things print management, prepress, direct mail trends, and more? We have you covered with our informational print blog.

Sustainability at Neyenesch Printers

Print Green with Purpose: Sustainability at Neyenesch Printers

Happy St. Patrick’s Day! 🍀 Today, we’re celebrating more than just lucky clovers and festive greens—we’re celebrating sustainability. At Neyenesch Printers, being green isn’t just a once-a-year commitment; it’s embedded in everything we do.

guide to direct mail

The Designer’s Guide to Direct Mail

Direct Mail Insights

Direct mail remains one of the most powerful marketing channels available today. As a designer, your role is crucial in ensuring that a direct mail piece is both visually compelling and highly effective in generating responses. This guide to direct mail will walk you through key considerations and best practices to optimize your designs for print and direct mail success.

Maximizing your direct mail

Maximizing Your Direct Mail Impact with Neyenesch Printers and USPS

At Neyenesch Printers, we’re always looking for ways to help our clients get the most out of their direct mail campaigns. One of the biggest advantages we offer? Our strong relationship with the United States Postal Service (USPS) through their Business Alliance Program.

Print Marketing

Why Use Print Marketing?

Insights Marketing

In an age where digital marketing often steals the spotlight, it's easy to overlook the powerhouse that is print marketing. But let me tell you—print marketing is not just surviving; it's thriving. For marketers looking to make a tangible, lasting impression, print offers something digital simply can’t replicate. Let’s explore why print marketing deserves a place in your strategy.

Envelopes

Envelope 101: A Guide to Understanding Envelopes

Envelopes are the first impression your recipient gets, the protective packaging for your message, and an integral part of your branding. At Neyenesch Printers, we understand that selecting the right envelope can be a intimidating task, especially with all the options available. Let’s break it down step by step and make it simple.

Paper Matters

Paper Matters: How to Choose Between Coated and Uncoated Stock

Insights Marketing

Choosing the right paper for your print project is more than a technical decision—it’s a chance to enhance your message and make a lasting impression. One of the first choices you’ll face is between coated and uncoated paper. Each type offers unique benefits and is suited for specific applications. Here’s how to decide which is right for your project.

Print Marketing

Print Marketing with Pantone’s 2025 Color of the Year: Mocha Mousse

For 2025, Pantone has unveiled PANTONE 17-1230 Mocha Mousse, a rich, warm brown that combines sophistication and comfort. This elegant hue is perfect for print marketing, offering an inviting and versatile palette to captivate your audience.

Why Direct Mail

Why Direct Mail is Making a Comeback in 2025

In an age of digital overload, direct mail has regained prominence as a powerful marketing tool. As consumers face ad fatigue, inbox clutter, and declining trust in digital ads, physical mail offers a tangible, engaging alternative that stands out.

Neyenesch Printers 125 Year Client Celebration

Community Industry News

Neyenesch Printers is proud to celebrate an incredible milestone - 125 years of providing exceptional printing services! We marked this special occasion with an unforgettable event at the newly opened Hasta Mañana Cantina located in the vibrant Gaslamp Quarter of downtown San Diego.

Annual Report

Create a Powerful Annual Report: Expert Tips from Neyenesch Printers

An annual report is a critical tool for showcasing your organization's achievements and outlining future goals. At Neyenesch Printers, we excel at producing high-quality reports that captivate and inform. Use these expert tips to design and print an impactful annual report:

Giving Tuesday

Giving Tuesday: Join Neyenesch Printers in Supporting Our Community and Planet

At Neyenesch Printers, giving back is part of who we are. This Giving Tuesday, we’re excited to highlight two amazing organizations that align with our values of sustainability and community impact:

Soft Touch Coating

How Soft Touch Coating Can Elevate Your Sales

Insights Marketing

In a competitive market, the design and tactile quality of printed materials are essential for capturing attention and driving engagement. Soft touch coating enhances both visual appeal and customer experience, making it a smart strategy to increase sales.

Learn More

We invite you to call or email to learn more about how our expertise can benefit your company.