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Want to stay in the loupe for all things print management, prepress, direct mail trends, and more? We have you covered with our informational print blog.

Print Design

What Designers Get Wrong About Print

Insights Marketing

Some of the most beautiful work we see comes from incredibly talented designers. But print design is a different discipline than digital. Even great design can fall apart in print. Not because the idea isn’t strong. Not because the layout doesn’t work.

Great Print

Why Great Print Starts Before Design

Insights Marketing

Most people think print starts when the design file is finished. That’s the problem. By the time a project hits “ready for print,” many of the decisions that actually determine how it will look, feel, and perform have already been locked in. And not always in the right way. Because great print doesn’t start in design. It starts long before that.

Direct Mail Voter Targeting

Direct Mail Voter Targeting: How Campaigns Win with Smarter Data

Winning campaigns don’t rely on guesswork. They rely on direct mail voter targeting to reach the right people at the right time. In political mail, everyone focuses on the message. The headline. The candidate. The issue. But behind every winning campaign, is something far less visible, and far more important, the data. Because when it comes to reaching voters, you’re not

Print Feel Premium

How to Make Your Print Feel Premium Without Overspending

There’s a certain kind of print piece you don’t throw away. You pick it up, feel it for a second, maybe flip it over, maybe even set it aside. When does print feel premium? When it feels important. And that feeling doesn’t always come from a big budget. We’ve seen simple pieces outperform expensive ones just because they felt better in the hand. So what makes the difference?

Print with Purpose

Print with Purpose: The Sustainable Side of Print

Earth Day puts sustainability front and center every year. So is our print with purpose. But when it comes to marketing, print is often misunderstood. Some assume it’s wasteful. That it uses too many resources. That digital is the more responsible choice. The reality is very different. When done right, print is one of the most intentional, efficient, and sustainable channels available. Not just because of what it’s made from, but because of how it performs.

Direct Mail

3 Seconds of Direct Mail: Keep or Toss?

Direct Mail Insights

There’s a moment most marketers never think about. It happens at the mailbox. Not when your mail is opened. Not when it’s read. Not when someone scans a QR code. Before all of that. It’s the moment someone pulls your piece out, glances at it, and makes a snap decision: Keep it… or toss it. And that decision happens in about three seconds or less. If your direct mail doesn’t win in that moment, nothing else matters.

Power of Paper

The Hidden Power of Paper

Insights Marketing

Paper is often the last decision made in a print project. The design is done. The copy is approved. Then someone asks, “What paper should we use?” Too often, the answer comes down to cost or convenience. But paper isn’t just a detail. The power of paper drives the message and the first impression.

Print Marketing

The Most Overlooked Print Marketing Tools Brands Should Be Using

When people think about print marketing, one thing usually comes to mind first: direct mail. And while direct mail is powerful, it’s only one piece of the print ecosystem. Some of the most effective marketing materials never arrive in a mailbox. They show up in conference bags, sales meetings, welcome kits, and product launches. These pieces create a tactile brand experience that digital simply cannot replicate.

Winning Elections with Print

Winning Elections with Print: The Campaign Materials That Actually Work

Insights Marketing

Winning elections with print takes more than a strong message. Voters need to see that message repeatedly, in multiple places, and in formats that feel credible and professional. While digital channels get a lot of attention, print continues to play a powerful role in political campaigns. From yard signs on busy corners to brochures handed out at community events, printed materials help candidates build visibility, reinforce their message, and connect with voters in the real world.

Print Method

How Print Shapes the Entire Customer Journey

When people talk about print, they often jump straight to direct mail. And yes, direct mail matters. It performs. It drives action. But print’s real power is not confined to a single tactic. It shapes perception, supports decisions, reduces friction, and reinforces brand identity at every stage of the customer journey.

Direct Mail

The Luck of the Irish Won’t Fix Bad Direct Mail

Direct Mail Marketing

Every March we hear a lot about luck. Lucky charms. Lucky clovers. Lucky breaks. But here’s the truth: When it comes to direct mail, luck has very little to do with results. We’ve seen beautifully designed pieces completely miss the mark because of one small mistake. And we’ve seen simple postcards outperform elaborate packages because the strategy was solid. If you’re chasing the pot of gold at the end of the rainbow, let’s make sure your direct mail isn’t sabotaging you first. Here are five common mistakes we see and how to fix them.

Sustainability

Sustainable by Design: What Print Gets Right

Insights Marketing

Sustainability doesn’t have to be complicated. And it doesn’t require abandoning print. What it does require is intention. Today’s most responsible print projects don’t happen by accident. Smart choices about materials, design, production, and partners add up to a more thoughtful, more sustainable outcome. If you’re a brand that cares about impact, here’s how print gets it right and how you can too.

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