The Loupe

Our Latest Resources & News

Want to stay in the loupe for all things print management, prepress, direct mail trends, and more? We have you covered with our informational print blog.

direct mail data

How Good Direct Mail Data Increases Response

Direct Mail
In 2022, your data is the most important marketing tool you have. Direct mail data is a powerful driver of response. You can exponentially improve your response rate by harnessing your data fully! Of course, this does require you to have accurate and clean data. Assuming you do, you are ready to use it to make the most of your next direct mail campaign. So how can you harness your data?
Read More
2023 Postage Rates

USPS Postage Rate Increase January 2023

Direct Mail
The USPS has filed a rate increase with the PRC. The new rates are expected to be approved and will be effective on January 22, 2023. The good news is direct mail still is very an effective tool in driving response. The ANA response rate report shows an average ROI of 112% on direct mail, the highest of any medium. So, what do the new USPS postage rates mean for you? Get your rate chart now!
Read More
Fulfillment Mistakes

5 Common Fulfillment Mistakes

Fulfillment
Fulfillment mistakes will happen. As humans we all make mistakes from time to time. The key for fulfillment is to minimize the mistakes and for the ones that happen, try to catch them before they ship out. The best way to avoid mistakes is to plan for them and have a QC process that identifies the issue in time to fix it.
Read More

We Love Our UV Press and You Will Too! Here’s Why.

Industry News
We love our UV press and you will too! Neyenesch Printers is approaching the three year anniversary of the installation of our Heidelberg, eight color,...
Read More
Holiday Direct Mail

Holiday Direct Mail Ideas For 2022

Direct Mail
Somehow the holidays are almost here, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to be different this year.  Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started creating great holiday direct mail?
Read More
Direct Mail Non-Profit

Direct Mail Nonprofit Eligibility

Insights
Fundraising is among the greatest challenges nonprofit organizations face. The most trusted and effective methods of marketing for nonprofits donations is direct mail. There are strict postal rules to follow so your direct mail piece qualifies for nonprofit postage rates. The Neyenesch team can ...
Read More

Neyenesch Printers and Eye/Comm Join Forces

Industry News
Dear Friends and Customers, Neyenesch Printers is excited to announce the acquisition of Eye/Comm, a premier mail service provider and digital marketing firm. Combining our...
Read More

5 Social Media Facebook Ad Mistakes

Social Media Marketing
Social media marketing with Facebook ads is a very common and profitable marketing strategy. However, sometimes there are errors that could have been avoided. Here we will discuss 5 potential Facebook ad mistakes you can make and what to do about them if you do.
Read More

USPS Postage Rate Increase for 2022

Direct Mail
Are you ready for the 2022 postage rate increase? USPS postage rates are increasing on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? Get your rate chart now!
Read More
email marketing

5 Email Marketing Tips For 2022

Email Marketing
5 Email Marketing Tips For 2022 Are you ready to improve your email marketing for 2022? We have some email marketing tips to get you...
Read More

Color Strategy For Direct Mail

Direct Mail
In 2022, the use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important? It is a powerful communication tool since color evokes feeling within us and ignites emotion. In direct mail we want to use the right set of colors to drive response. It does not matter if you are sending a letter in an envelope, a postcard or a self-mailer, all direct mail pieces are affected by color choices. Color is what people notice first without even realizing it. So how can you use colors to increase your direct mail response rates?
Read More
Fulfillment

2022 Types Of Fulfillment

Fulfillment
We store, pick, package and ship products, marketing materials, collateral, and point of purchase displays to clients, prospects, trade shows and retail outlets worldwide. Fulfillment is more than just putting items in a box and shipping them. We can help you get the right items to the right people at the right time. You can easily place orders on the web, via email fax or phone. Automated shipping and tracking through on-line links with all major carriers (FedEx, UPS, USPS, etc.).
Read More

Learn More

We invite you to call or email to learn more about how our expertise can benefit your company.

Contact Us