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Direct Mail Non-Profit

Direct Mail Nonprofit Eligibility

Insights
Fundraising is among the greatest challenges nonprofit organizations face. The most trusted and effective methods of marketing for nonprofits donations is direct mail. There are strict postal rules to follow so your direct mail piece qualifies for nonprofit postage rates. The Neyenesch team can ...
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Neyenesch Printers and Eye/Comm Join Forces

Industry News
Dear Friends and Customers, Neyenesch Printers is excited to announce the acquisition of Eye/Comm, a premier mail service provider and digital marketing firm. Combining our...
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5 Social Media Facebook Ad Mistakes

Social Media Marketing
Social media marketing with Facebook ads is a very common and profitable marketing strategy. However, sometimes there are errors that could have been avoided. Here we will discuss 5 potential Facebook ad mistakes you can make and what to do about them if you do.
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USPS Postage Rate Increase for 2022

Direct Mail
Are you ready for the 2022 postage rate increase? USPS postage rates are increasing on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? Get your rate chart now!
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email marketing

5 Email Marketing Tips For 2022

Email Marketing
5 Email Marketing Tips For 2022 Are you ready to improve your email marketing for 2022? We have some email marketing tips to get you...
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Color Strategy For Direct Mail

Direct Mail
In 2022, the use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important? It is a powerful communication tool since color evokes feeling within us and ignites emotion. In direct mail we want to use the right set of colors to drive response. It does not matter if you are sending a letter in an envelope, a postcard or a self-mailer, all direct mail pieces are affected by color choices. Color is what people notice first without even realizing it. So how can you use colors to increase your direct mail response rates?
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Fulfillment

2022 Types Of Fulfillment

Fulfillment
We store, pick, package and ship products, marketing materials, collateral, and point of purchase displays to clients, prospects, trade shows and retail outlets worldwide. Fulfillment is more than just putting items in a box and shipping them. We can help you get the right items to the right people at the right time. You can easily place orders on the web, via email fax or phone. Automated shipping and tracking through on-line links with all major carriers (FedEx, UPS, USPS, etc.).
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Direct Mail With Geomapping Improves Traffic

Direct Mail
Do you need more traffic to your business or event? When you add direct mail geomapping to your current campaigns they drive a significant response. Personalized direct mail pieces with an added personalized map can help increase your visits and event attendance. Direct mail with geomapping allows you to create customized maps based on your prospect or customer’s mailing address and the location of your business or event. There are many ways to do this and different features, let’s take a look.
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Data Analysis

Integrating Data Analysis Into Your Business

Marketing
The Balance points out that knowing who your target market is, how much they spend, and where you stand compared to competitors are huge benefits of market-driven data analysis research. Most of your marketing efforts should be data-driven, so you can ensure your efforts have a high likelihood of resonating with your most interested consumers. Market data should also drive research and development of new products and services as well as customer acquisition and retention.
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Create Funny Social Media Marketing For 2022

Social Media Marketing
Create Funny Social Media Marketing For 2022 You should create funny social media marketing for 2022 to increase likes, engagement and sales! Humor helps your social media marketing go viral and the more people you reach the more you sell....
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Prospecting Direct Mail

2022 Prospecting Direct Mail List Possibilities

Direct Mail
In 2022, Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many options it can feel overwhelming. Prospecting direct mail data is marketing data that has been collected and compiled for the purpose of new customer acquisition. This data is compiled from a variety of public record sources including deed recordings, surveys, telephone directories, self-reported and more. Let’s look at the various list options.
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Email marketing copywritting

2022 Email Marketing Copywriting

Email Marketing
One of the keys to effective email marketing is writing copy that your subscribers want to read. Email marketing copywriting is difficult and will take time. This will require you to segment your list for the best targeting. You can’t write good copy if you don’t know who you are targeting. You need to speak to their needs, which requires you to know what they are.
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