The Loupe

Our Latest Resources & News

Want to stay in the loupe for all things print management, prepress, direct mail trends, and more? We have you covered with our informational print blog.

Color In Print

The Power of Color in Print Marketing

Insights Marketing

In today’s digital age, print marketing remains a powerful tool for capturing attention and driving action. One of the most effective ways to make your print materials stand out is through the strategic use of color. As we move towards 2025, understanding the impact of color on consumer behavior is more important than ever, whether it’s in brochures, posters, flyers, or other print assets.

Neyenesch Printers In The News

Neyenesch Printers In The News

Neyenesch Printers is honored to celebrate an incredible milestone—125 years in the printing industry! Our journey from a local print shop to a respected name in commercial printing is a testament to our commitment to quality, innovation, and our valued clients and partners. As we commemorate this anniversary, we’re thrilled to be recognized by industry publications and organizations, who have helped us share our story with an even wider audience.

Packaging that wows

Create Packaging That Wows

Fulfillment Insights

In today's competitive market, packaging does more than just protect a product—it serves as a powerful marketing tool. Effective packaging captures attention, conveys a brand's identity, and enhances the overall consumer experience. Create packaging that wows! Let’s explore how you can design packaging that not only meets functional needs but also truly captivates your customers

celebrating 125 years

Neyenesch Printers Celebrates 125 Years of Excellence

Community Industry News

Neyenesch Printers, San Diego's oldest family-owned commercial printer and is proud to be celebrating 125 years of service. Since 1899, we've been a cornerstone of the local business community, providing exceptional printing solutions with a commitment to integrity, innovation, and quality. As a woman-owned business, now led by the fourth generation of women, we are dedicated to fostering diversity, inclusion, and empowerment both within and beyond our company.

Holiday Direct Mail

Fresh Tips for Your Holiday Direct Mail Campaigns

The holiday season is approaching, and it's time to plan your holiday direct mail campaigns. With customers eagerly seeking great deals, it's crucial to stand out from the competition. Ready to create an unforgettable holiday campaign?

women-owned

Why You Should Work with a Woman-Owned Print and Mail Business

Working with a woman-owned print and mail business can offer unique advantages and help support broader social and economic goals. Here are several compelling reasons why you should consider a partnership with Neyenesch Printers.

FCS Certified

Sustainability at Neyenesch Printers: FSC Certification

Industry News Insights

At Neyenesch Printers, sustainability is at the heart of everything we do. We have proudly been FSC Certified since 2012, aligning with the Forest Stewardship Council's (FSC) mission to promote responsible management of the world's forests.

Binding Options

What Type Of Binding Is Best?

Insights Marketing

Choosing the right professional binding matters. Not all binding conveys the same message in marketing materials. Your binding not only needs to look good but it also needs to be functional. We will look at the binding options and give you tips on how to choose the right one for your project.

Variable Data Printing

How To Get The Most Out Of Variable Data Printing

Direct Mail Insights Marketing

Variable data can help you increase direct mail response. Have you considered using VDP? A direct mail piece is an effective way to engage customers and prospects with content that speaks directly to them. Variable Data Printing (VDP) allows you to increase the effectiveness of print marketing by making printed pieces even more personal and targeting specific segments of a customer base.

Postage Rates Increase

USPS Postage Rates Increase July 2024

Direct Mail Insights

Postage rates are going up. Are you ready for the postage rate increase coming in July? Ready or not on July 14, 2024 postage is going up. Direct mail is still by far the best marketing channel with the highest ROI. Making sure that you are targeting the correct audience for your message is crucial. Are you harnessing all the power of print marketing? We can help!

Committed to Print with Purpose

Committed to Print with Purpose

Community Industry News Insights

We're thrilled to share that we've teamed up with One Tree Planted to contribute to global reforestation efforts. From April 22nd - Earth Day - through the end of 2024, Neyenesch pledges to donate a portion of every job's proceeds to One Tree Planted, a respected 501(c)(3) nonprofit dedicated to restoring nature and biodiversity through tree planting.

Foil Stamping

Why Use Foil Stamping

Insights Marketing

Foil stamping is a method of applying colored film foils to paper for an elegant look. Much like embossing, foil stamping uses a combination of heat and pressure to stick foil to a sheet. It works best for paper with a smooth even surface as opposed to textured stock. Foil stamping adds a shiny, glossy, metallic, or reflective look depending on the foil you choose.

Learn More

We invite you to call or email to learn more about how our expertise can benefit your company.