Direct MailInsights

USPS Postage Rates Increase July 2024

Postage Rates Increase

Direct mail is still by far the best marketing channel with the highest ROI. Making sure that you are targeting the correct audience for your message is crucial. Are you harnessing all the power of print marketing? We are here to help!

Download a rate chart now by filling out the form to the right.. Here are some of the rates:

First Class Regular

  • 1 ounce stamped letter size pieces will increase to $0.73 each
  • 1 ounce metered letter size will increase to $0.69 each
  • 1 ounce postcard will increase to $0.56 each
  • 1 ounce Flats size pieces will increase to $1.50 each

First Class Presorted

  • Mixed AADC letters will increase to $0.622 each
  • Mixed AADC cards will increase to $0.419 each
  • Mixed ADC Presorted flats will increase to $1.355 each

Standard Mail

  • Mixed AADC Letters will increase to $0.402 each
  • Mixed ADC Flats will increase to $1.041 each

Nonprofit Mail

  • Mixed AADC Letters will increase to $0.23 each
  • Mixed ADC Flats will increase to $0.805 each

Yes, postage is increasing, but direct mail is still the most effective marketing channel!

  • 45% of Consumers feel mail is less overwhelming than other marketing.
  • 54% of consumers keep an interesting piece of mail and refer back to it later.
  • 52% of consumers will Google the brand name and visit the website of a relevant mail piece.

We can help you make the most of it. Check out these special promotions with the USPS to save on postage for the rest of this year. There are a variety of programs to choose from, so you should be able to find at least one that is a good fit. You can save some money and try something new!

Postal Promotions For 2024

The Postal Service is offering 6 promotional discounts from February through the end of this year. Do you have a planned strategy to help your customers with them? You can not only help them save money on postage, but really stand out and increase their response rate.

  1. Tactile, Sensory & Interactive Promotion – This program runs February 1, 2024 – July 31, 2024. This year the discount has increased to 5%! Utilize this program to highlight special finishing technologies that engage the senses. Some ideas are special visual effects, sound, scent, texture/tactile coatings, and even taste.  In addition, you can create interactive mail pieces such as pop-ups, infinite folds, or other dimensional aspects. This is a unique discount that can only be achieved with print marketing.
  2. Personalized Color Transpromo Promotion – This program runs February 1, 2024 – July 31, 2024. This year the discount increases to 4%. Use this program to add color marketing messaging on your bills and statements. Turn transactional mail into promotional pieces.
  3. Emerging Technology – This promotion encourages customers to find creative ways to incorporate technology into direct mail. You can qualify for a 3% discount if you use augmented reality, basic voice assistant or QR codes for mobile shopping. A 4% discount is available if you use advanced voice assistant, video, NFC, mixed reality or virtual reality. This promotion runs March 1 – Sept 30th.
  4. Reply Mail IMbA – This promotion is for a faster easier way to use reply mail. You can receive a 3% discount by using a static barcode and enrolling in IMbA. You can get a 6% discount by using a serialized barcode and enrolling in IMbA. This runs July 1 – Dec 31st.
  5. Informed Delivery – This promotion is for Integrating direct mail with digital marketing channels. With Informed Delivery, business mailers can engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights. Utilize Informed Delivery in your mail campaign and you qualify for a 4% discount. This runs Aug 1 – Dec 31st.
  6. Retargeting – This promotion is for matching either the visitor’s IP address to a website or an app to a customer’s physical address. Triggered automatically by a digital interaction, retargeted direct mail is a dynamically printed, targeted message sent in a timely manner to a customer’s home via a First-Class Mail Postcard. You can get a 5% discount. This runs Sept 1 – Nov 30th.


Despite the postage rate increases, direct mail remains a powerful marketing tool with the highest ROI when done right. Let’s get creative and make mailings both interesting and cost-effective. Don’t let the July postage hike dampen your spirits – we’re here to help you achieve better results. Ready to get started?