The Loupe

Tag: print

Foil Stamping

Why Use Foil Stamping

InsightsMarketing
Foil stamping is a method of applying colored film foils to paper for an elegant look. Much like embossing, foil stamping uses a combination of heat and pressure to stick foil to a sheet. It works best for paper with a smooth even surface as opposed to textured stock. Foil stamping adds a shiny, glossy, metallic, or reflective look depending on the foil you choose.
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Print Marketing With Die Cuts

Enhance Your Print Marketing with Die Cuts

InsightsMarketing
Print marketing is an effective tool for engaging customers, driving sales, and leaving a lasting impression. Die cutting offers a unique way to shape your marketing materials, turning them into distinctive design elements. But how does it work? The sharp edges of the die cut through the paper, giving it the desired shape.
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Pantone Color

Are You Ready For The Pantone Color of 2024?

InsightsMarketing
Pantone has announced that the 2024 color of the year is 13-1023 Peach Fuzz. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” says Leatrice Eiseman, Executive Director, Pantone Color Institute.
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Direct Mail with augmented reality

Create Direct Mail With Augmented Reality

Direct Mail
Direct mail is a powerful driver of response, but now you can increase your response rates even more when you add augmented reality (AR) to create an interactive experience. The more engaged people are with your mail piece the more they buy or donate. People enjoy getting direct mail and really enjoy it when you provide fun with AR. With AR you can transform your mail piece into a real-life interaction. Consider all the possibilities and extra creativity you can use when you bring your direct mail to life!
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Fun Print Marketing

Fun Print Marketing For The Holidays

InsightsMarketing
Print is a powerful marketing channel. Are you ready to create fun print marketing? The holidays are a great time to add some fun elements to your print marketing that also increase your response rates. Customers love to not only save, but also have a fun experience during the holiday season.
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texture paper

Which Texture Paper Is Right For You?

Marketing
Since print marketing is a tactile medium, the texture paper you select matters. There are many different options these days. You can select the best option for you based on the message you want to convey and your branding.
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Print Marketing Enhancements

Print Marketing Enhancements

Marketing
Print marketing is about engagement. You want to pull people into your marketing by creating interest. You will also find that when you create print marketing that people really enjoy, they share with others. The more people who see your mailer, talk about it, and share it, the better your response will be. Sensory input leaves a lasting impression on the recipient.
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Print Marketing

Harness The Power of Print Marketing

Marketing
Print marketing has been a part of our lives for generations. It is a very powerful marketing channel. Because our lives are so full of print, we sometimes forget that what we are seeing is print. Part of the power of print is the emotional connection people have to the physical world.
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Social Media With Print Marketing

Why Combine Social Media With Print Marketing?

MarketingSocial Media Marketing
Print marketing is a powerful marketing channel. You can enhance it even more by combining it with social media marketing. Social media with print marketing creates an average expected lift between 24% to 35%. These stats alone should be a motivator to give this combination of channels a try.
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Holiday Direct Mail

Holiday Direct Mail Ideas For 2022

Direct Mail
Somehow the holidays are almost here, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to be different this year.  Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started creating great holiday direct mail?
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Direct Mail Non-Profit

Direct Mail Nonprofit Eligibility

Insights
Fundraising is among the greatest challenges nonprofit organizations face. The most trusted and effective methods of marketing for nonprofits donations is direct mail. There are strict postal rules to follow so your direct mail piece qualifies for nonprofit postage rates. The Neyenesch team can ...
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Neyenesch Printers COVID-19 Response

Industry News
To our customers and partners: Thank you for being a part of the Neyenesch community. As we move to offset the spread of COVID-19  and the mounting challenges we’re faced with today, our team has implemented the latest CDC recommendations...
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