The Loupe

Tag: Print Marketing

Foil Stamping

Why Use Foil Stamping

InsightsMarketing
Foil stamping is a method of applying colored film foils to paper for an elegant look. Much like embossing, foil stamping uses a combination of heat and pressure to stick foil to a sheet. It works best for paper with a smooth even surface as opposed to textured stock. Foil stamping adds a shiny, glossy, metallic, or reflective look depending on the foil you choose.
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Pantone Color

Are You Ready For The Pantone Color of 2024?

InsightsMarketing
Pantone has announced that the 2024 color of the year is 13-1023 Peach Fuzz. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” says Leatrice Eiseman, Executive Director, Pantone Color Institute.
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Direct Mail with augmented reality

Create Direct Mail With Augmented Reality

Direct Mail
Direct mail is a powerful driver of response, but now you can increase your response rates even more when you add augmented reality (AR) to create an interactive experience. The more engaged people are with your mail piece the more they buy or donate. People enjoy getting direct mail and really enjoy it when you provide fun with AR. With AR you can transform your mail piece into a real-life interaction. Consider all the possibilities and extra creativity you can use when you bring your direct mail to life!
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Fun Print Marketing

Fun Print Marketing For The Holidays

InsightsMarketing
Print is a powerful marketing channel. Are you ready to create fun print marketing? The holidays are a great time to add some fun elements to your print marketing that also increase your response rates. Customers love to not only save, but also have a fun experience during the holiday season.
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texture paper

Which Texture Paper Is Right For You?

Marketing
Since print marketing is a tactile medium, the texture paper you select matters. There are many different options these days. You can select the best option for you based on the message you want to convey and your branding.
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Print Marketing Enhancements

Print Marketing Enhancements

Marketing
Print marketing is about engagement. You want to pull people into your marketing by creating interest. You will also find that when you create print marketing that people really enjoy, they share with others. The more people who see your mailer, talk about it, and share it, the better your response will be. Sensory input leaves a lasting impression on the recipient.
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print marketing coatings

Print Marketing Coatings To Increase Response

Marketing
Are you wondering how to take your print marketing to the next level and drive more sales? Great! We can help! Adding print marketing coatings or texture to a piece makes it more interesting to look at and feel. Adding specialty coatings to your print marketing strategically will help increase your ROI. Not sure if coatings are right for you or which one to try? Let’s look at several options and how they can make print pop.
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Print Marketing

Harness The Power of Print Marketing

Marketing
Print marketing has been a part of our lives for generations. It is a very powerful marketing channel. Because our lives are so full of print, we sometimes forget that what we are seeing is print. Part of the power of print is the emotional connection people have to the physical world.
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3D print and direct mail

3D Print and Direct Mail Gets Results

Direct Mail
Have you considered 3D print and direct mail? Since direct mail has been around for a long time, most people know what to expect when they check their mail box. There will be some postcards, envelopes and self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the “let’s look at this” pile.
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Social Media With Print Marketing

Why Combine Social Media With Print Marketing?

MarketingSocial Media Marketing
Print marketing is a powerful marketing channel. You can enhance it even more by combining it with social media marketing. Social media with print marketing creates an average expected lift between 24% to 35%. These stats alone should be a motivator to give this combination of channels a try.
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Print Marketing

3 Tips To Better Promote Your Business With Print Marketing

Marketing
With so many marketing channels available, it can be easy to skip print marketing. However, print marketing is a powerful driver of response so use that to your advantage. Yes, you need digital marketing, but print collateral is very important. Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements
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