The Loupe

Category: Marketing

Marketing Considerations to Make When Expanding Your Business

When you’re expanding your business, whether by launching a new product or service or simply moving into a new market, your marketing efforts will make or break your endeavor. Solid marketing is what makes a new product (or service) launch a success. On the other hand, poor marketing, reports Fortunly, is what causes a significant number (14 percent) of businesses to fall short of their targets or fail outright.

Business

Balancing Business With Pet Ownership With the Right Technology

Taking on a new pet while your business is just beginning can feel overwhelming if you don’t have the right information and tools. Fortunately, technology has made it easier than ever to manage our lives, and business and pet ownership are no exceptions. Use these three tips from Eyecomm to integrate technology into your life to help balance your big responsibilities.

Start a Business

Should You Start a Business After COVID?

We’re all rethinking our lives and priorities after the COVID-19 pandemic. That’s especially true when it comes to working. Americans are hesitant to return to their old jobs and are searching for career opportunities where they can control their own destiny. In this climate, as McKinsey & Company points out, it’s no surprise that entrepreneurship is red hot. Americans started nearly twice as many businesses during the third quarter of 2020 than the same period in 2019. Many of these are small and micro-businesses started by entrepreneurs on shoestring budgets. Eye/Comm takes a look at the current climate for entrepreneurs.

Tips On Launching Your Hometown Business

If your version of the American dream involves starting your own hometown business, great! You’ll be among good company, as small businesses are the financial backbone of every community in the United States. Keep reading as Eye/Comm shares a few tips on how to get up and running, engage with your community, and turn a profit.

Marketing Strategy

5 Steps to Improving Your Marketing Strategy By Hiring Freelancers

Do you feel like your current marketing strategy is lackluster? Maybe you’re looking to improve upon your direct mail marketing efforts, or maybe you want guidance from an expert in marketing fulfillment.

Google Ads Tips

5 Result-driven Google Ads Tips from Google Ads Agency

Google ads tips are essential because AdWords continues to be unbeatable in search network advertising. However, as results-driven as the Google AdWords platform may be, it is also highly complex and complicated for both the uninitiated and experienced users alike. Google is constantly refining its search algorithms and the platform itself consists of practically hundreds of different tabs and sections and a seemingly unending list of metrics to steal sleep from the eyes of the most seasoned marketers.

video marketing ideas

Top 5 Video Marketing Ideas for Travel Agencies

Top 5 Video Marketing Ideas for Travel Agencies. Large travel operators have been using video advertising and promotion for over a decade with effective results. There’s no reason why smaller agencies and one-person businesses shouldn’t embrace and enjoy this technology.

Modern Video Marketing: Overview and Everything You Need to Know

Throughout the past few years, video content has become the best tool for modern marketers to use to enhance their business. With the viewer count of cable TV is experiencing a slow but steady decline, companies and businesses have had to take their advertisements and products on the internet. In this infographic, we are going to dive deeper into the matter and find out what exactly distinguishes modern video marketing from other types of online advertisements and how it contributes to the growth of a business.

SEO

Technical SEO for Marketers

If your website has lots of errors or is slow to load then this can cause the page to not index. There are many other issues that lower your SEO score. Check them out and how to fix them now.

Marketing

A New Approach to Cut Through Marketing Madness

As a society today, we’re so focused on the next big thing. We want the newest, shiniest toys and we’re not interested in yesterday’s news. In the real world, this is exhausting. In the marketing world, with the pace at which digital marketing is advancing, it can be almost impossible. You’ve got to take cognizance of a lot of different factors. There’s a lot of competition out there. And, not only do you have to compete with your direct competition, but you also have to battle the specter of cybercrime and online security protection software Your message could be blocked by a spam filter or ad blocker fairly easily.

SEO

Ecommerce SEO: 5 Frequent Mistakes and How to Correct

No matter alone or with an experienced eCommerce SEO agency, you need to work hard for bringing customers to your website. You put many endeavours on the overall process to overcome the challenges of SEO. Everything has become so “digital” that you can hardly have a business success without the online world. It opens new opportunities for you, as you have a chance to attract millions of people to your business.

Social Media With Print Marketing

7 Steps to Get Started with Omni-Channel Marketing

When you think about marketing, you probably think about all the different ways that you reach out to customers. And that’s great—you should be reaching out to people through email and in person and on your website and on social media. But have you thought about how you integrate those experiences to help you maximize your marketing? Many companies have not.

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