The Loupe

Category: Marketing

print marketing coatings

Print Marketing Coatings To Increase Response

Are you wondering how to take your print marketing to the next level and drive more sales? Great! We can help! Adding print marketing coatings or texture to a piece makes it more interesting to look at and feel. Adding specialty coatings to your print marketing strategically will help increase your ROI. Not sure if coatings are right for you or which one to try? Let’s look at several options and how they can make print pop.

Soft Touch Coating

Harness The Power of Print Marketing

Print marketing has been a part of our lives for generations. It is a very powerful marketing channel. Because our lives are so full of print, we sometimes forget that what we are seeing is print. Part of the power of print is the emotional connection people have to the physical world.

Social Media With Print Marketing

Why Combine Social Media With Print Marketing?

Marketing Social Media Marketing

Print marketing is a powerful marketing channel. You can enhance it even more by combining it with social media marketing. Social media with print marketing creates an average expected lift between 24% to 35%. These stats alone should be a motivator to give this combination of channels a try.

Print Marketing

3 Tips To Better Promote Your Business With Print Marketing

With so many marketing channels available, it can be easy to skip print marketing. However, print marketing is a powerful driver of response so use that to your advantage. Yes, you need digital marketing, but print collateral is very important. Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements

Data Analysis

Integrating Data Analysis Into Your Business

The Balance points out that knowing who your target market is, how much they spend, and where you stand compared to competitors are huge benefits of market-driven data analysis research. Most of your marketing efforts should be data-driven, so you can ensure your efforts have a high likelihood of resonating with your most interested consumers. Market data should also drive research and development of new products and services as well as customer acquisition and retention.

Senior Marketing

Smart Marketing Strategies for Seniors

Are you ready to learn about smart marketing strategies for seniors? It's never too late to become an entrepreneur and start your own business, but many senior business owners find modern marketing philosophies to be a bit tough to crack. If online-focused marketing gives you trouble from time to time, you've come to the right place. Eye/Comm breaks down some smart marketing strategies for senior business owners in detail.

Marketing Considerations to Make When Expanding Your Business

When you’re expanding your business, whether by launching a new product or service or simply moving into a new market, your marketing efforts will make or break your endeavor. Solid marketing is what makes a new product (or service) launch a success. On the other hand, poor marketing, reports Fortunly, is what causes a significant number (14 percent) of businesses to fall short of their targets or fail outright.

Business

Balancing Business With Pet Ownership With the Right Technology

Taking on a new pet while your business is just beginning can feel overwhelming if you don’t have the right information and tools. Fortunately, technology has made it easier than ever to manage our lives, and business and pet ownership are no exceptions. Use these three tips from Eyecomm to integrate technology into your life to help balance your big responsibilities.

Start a Business

Should You Start a Business After COVID?

We’re all rethinking our lives and priorities after the COVID-19 pandemic. That’s especially true when it comes to working. Americans are hesitant to return to their old jobs and are searching for career opportunities where they can control their own destiny. In this climate, as McKinsey & Company points out, it’s no surprise that entrepreneurship is red hot. Americans started nearly twice as many businesses during the third quarter of 2020 than the same period in 2019. Many of these are small and micro-businesses started by entrepreneurs on shoestring budgets. Eye/Comm takes a look at the current climate for entrepreneurs.

Tips On Launching Your Hometown Business

If your version of the American dream involves starting your own hometown business, great! You’ll be among good company, as small businesses are the financial backbone of every community in the United States. Keep reading as Eye/Comm shares a few tips on how to get up and running, engage with your community, and turn a profit.

Marketing Strategy

5 Steps to Improving Your Marketing Strategy By Hiring Freelancers

Do you feel like your current marketing strategy is lackluster? Maybe you’re looking to improve upon your direct mail marketing efforts, or maybe you want guidance from an expert in marketing fulfillment.

Google Ads Tips

5 Result-driven Google Ads Tips from Google Ads Agency

Google ads tips are essential because AdWords continues to be unbeatable in search network advertising. However, as results-driven as the Google AdWords platform may be, it is also highly complex and complicated for both the uninitiated and experienced users alike. Google is constantly refining its search algorithms and the platform itself consists of practically hundreds of different tabs and sections and a seemingly unending list of metrics to steal sleep from the eyes of the most seasoned marketers.

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