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Tag: direct mail marketing

direct mail data

How Good Direct Mail Data Increases Response

In 2022, your data is the most important marketing tool you have. Direct mail data is a powerful driver of response. You can exponentially improve your response rate by harnessing your data fully! Of course, this does require you to have accurate and clean data. Assuming you do, you are ready to use it to make the most of your next direct mail campaign. So how can you harness your data?

2023 Postage Rates

USPS Postage Rate Increase January 2023

The USPS has filed a rate increase with the PRC. The new rates are expected to be approved and will be effective on January 22, 2023. The good news is direct mail still is very an effective tool in driving response. The ANA response rate report shows an average ROI of 112% on direct mail, the highest of any medium. So, what do the new USPS postage rates mean for you? Get your rate chart now!

Color Strategy For Direct Mail

In 2022, the use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important? It is a powerful communication tool since color evokes feeling within us and ignites emotion. In direct mail we want to use the right set of colors to drive response. It does not matter if you are sending a letter in an envelope, a postcard or a self-mailer, all direct mail pieces are affected by color choices. Color is what people notice first without even realizing it. So how can you use colors to increase your direct mail response rates?

direct mail fun with folds

Direct Mail Fun With Folds

Creating direct mail fun with folds is a great way to grab attention and engage your customers and prospects. Over time your mail pieces can become boring and less effective because we end up using the same formats over and over again. Have you considered spicing up your next mailer? There are a lot of different things you can do some are more expensive than others. One way to change up your mailer without a ton of additional cost it to change the way you fold it. There are many fun folds you can try as self-mailers or in envelopes.

Boost Results of Your Direct Mail Campaigns

Make 2022 the year your direct mail results skyrocket! The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Boost Your Direct Mail Campaigns Results Now! There are ways to make an even greater impact with your campaigns by cross pollinating between channels. Many marketers find this to be cumbersome and expensive, but what if there is a better way?

Direct Mail Interactive

Is Your 2022 Direct Mail Interactive?

Is Your 2022 Direct Mail Interactive? Direct mail marketing can be fun! is your direct mail interactive? The more interactive it is, the better your...

USPS Informed Delivery Direct Mail Increases Response

Direct mail is a very powerful marketing channel that can be enhanced by adding informed delivery. What is informed delivery? Basically, you provide to your customers and prospects more touch points, more impressions and therefore create more impact. The USPS offers a free service to subscribers which sends an email to them with an image of that day’s mail. The default images are not in color since they are scanned on postal equipment. When you participate in an informed delivery campaign, you can replace that image with a color image and even add a web link for quick purchasing or information about your product or service.

generational direct mail

Successful Generational Direct Mail

Creating successful generational direct mail is important. Looking at direct mail through the lens of generations is very helpful in increasing your response rates. As brains age they change and the way we need to target people also changes. Since the majority of the buying public falls into 3 generations now, we will focus on Boomers, Gen X and Millennials.

desirable direct mail

2022 Direct Mail Strategy Questions For Better Results

It’s time to plan you 2022 direct mail campaigns, to do that you need great direct mail strategy questions. They will help you to create direct mail campaigns that increase responses. Your ROI is dependent on the choices you make in your direct mail strategy. The wrong questions can lead to poor direct mail response. The right questions help us empower our team to think outside of the box and create better mail pieces.

Direct Mail For Women

2022 Direct Mail For Women

Direct mail for women should be very targeted. In 2022 it is time to recognize that women respond differently to direct mail than men do. Does your direct mail connect with women? When you are able to connect with them you will see it in your response rates. Women are powerful in the marketplace and need to receive offers and messaging that is different from men. Women control more than 80% of all the discretionary income in the US. Are you successfully reaching them?

Direct Mail Fits

How Direct Mail Fits In A Multi Channel Strategy

Many times marketers look at direct mail as an old school choice that does not fit well in an multi channel world. This is just not true, direct mail fits. Direct mail helps you integrate online marketing with the physical offline world. People like and trust direct mail across all generations. Direct mail is the tangible component of your multi channel strategy. It is a physical piece that draws attention and then is remembered better than digital channels.

Direct Mail Marketing Strategy

Direct Mail Marketing Strategy To Finish 2021

End your 2021 year off right with a better direct mail marketing strategy. The DMA has reported that customer response rates increased year-over-year by an impressive 43% and prospect response rates more than doubled – reporting an astounding 190% increase. The USPS Household Diary Study found that people read postcards in greater numbers with a 3.9% year-over-year increase. With these results in mind, is your current direct mail strategy working as well as it can?

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