Images are extremely important in social media marketing. Did you know that images have 2.3 times more engagement on Facebook than text posts? Learning how to pick the right images for social media can be tough. We have put together some tips for you to select better images. This will help you increase your response rate.
Image Selection
When selecting images for social media, they should help convey your message, grab attention as well as incite emotion. There are many ways to do this. Here are some ideas:
- Include a person or body part such as a hand
- Use bright images
- Use unique images
- Make sure it is relatable
- Cute works
- Bold colors
- Use charts to create a visual of your data
- Do not use images that are overwhelming
- Use color with purpose, not as a decoration
- Do not use a lot of text over an image
- Use high resolution images
- Use alt-text descriptions
- Use images that reflect your audience
- Do not reinforce gender or racial stereotypes
Not all platforms are the same. The image you use on Facebook may need to be changed for Instagram, Pinterest and Twitter. For instance, images with faces do better on Instagram than Facebook. Testing can really help you select the right image for the right platform.
Branding
Good image branding is noticeable but not conspicuous. Consider putting a small logo in a corner or the outer frame of the image. Also make sure you are using the right size image for the right platform. Images with the wrong aspect ratio or low resolutions can be stretched, cropped, and distorted out of proportion. This makes you look bad.
Relatable
It’s much easier for someone to imagine themselves using a product or service if they see someone that looks like them doing it. Remember that good images alone are not enough to drive response. You need to time your posts correctly for each platform you are using. If people do not see your posts, they will not engage or buy from them.
The key to images for social media is creativity. Be bold, have fun and grab attention with the right images. You want to foster long term relationships with your customer and prospects. The right images can go a long way on social media. Are you ready to get started? Need help? Call us (619) 297-2281 or email contact@neyenesch.com.