The Loupe

Category: Email Marketing

Email Marketing Subject Line

Email Marketing Subject Line Tips

Email Marketing
Email Marketing Subject Line Tips Did you know that 47% of email recipients open an email based on the subject line alone? At the same...
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Email Marketing Send Times

How To Know The Best Email Marketing Send Times

Email Marketing
There are a lot of things to consider when planning email marketing send times. It can greatly depend on who you are sending to as well as what you are sending. There are differences between B2B and B2C emails. In general, the highest open rates are at 10 AM, and 1 PM, and then a spike near 6 PM. People are mostly opening and reading through emails in the middle of the week.
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How To Use Email Marketing Segmentation Successfully?

Email Marketing
Many marketers face a big challenge in reaching complex audiences. You must create email marketing segmentation campaigns for a variety of prospects and current customers. Since each of these audiences has unique needs for customized messaging segmentation is a must. Segmentation provides the details necessary to write emails that resonate with people. By creating subgroups, you’re able to gain a better understanding of their unique needs. This information allows you to create personalized messaging that readers find meaningful. So, what is the best way to segment?
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Email Marketing

3 Ways To Get More People To Subscribe To Your Email Marketing

Email Marketing
Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.
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Email Response Rate

5 Tips To Improve Your Email Response Rate

Email Marketing
5 Tips To Improve Your Email Response Rate The most important metric for email marketing is response rate. That’s not to say that open and...
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Email Marketing

How to Leverage Leads With Email Marketing

Email Marketing
The reality is that when a prospect visits your website, they are not ready to buy. Email marketing can help nurture those prospects to become customers. This is not just any old email though; you need to send emails that are specific to their needs. Automation of this email program is called triggered emails. This sends emails to prospects based on actions that they take. So how can you make this work for you?
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Email Marketing

Email Marketing During A Crisis

Email Marketing
It is never easy trying to decide how to use email marketing during a crisis, but now more than ever with the current pandemic we need to figure it out quickly. Since there are so many issues and questions about this topic, we decided it would be most helpful to put together a list of some Do’s and Don’ts during the crisis.
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Are You Making These Email Marketing Mistakes

Are You Making These Email Marketing Mistakes? We can help!

Email Marketing
Are You Making These Email Marketing Mistakes? Email marketing mistakes can be very costly. The best way to learn from mistakes is to find out...
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Top 3 Email Marketing Tips for 2020

Email Marketing
2020 is upon us and we need to make sure that our email marketing strategy is going to get us the results we need. Many times we are focused too much on the new bells we can add rather than the basic requirements being met to driver response.
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Email Marketing

Could You Improve Your Email Marketing ROI?

Email Marketing
Your email marketing ROI is very important. What can you do to create better email campaigns? Create content relevant and effective. Check out these tips.
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Email Marketing

Effective Lifecycle Email Marketing (Strategies + Examples)

Email Marketing
Email marketing is an effective way to incorporate automation into a business sales funnel and convert as many customers as possible. Check out these tips.
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Email Marketing

Top 3 Holiday Email Marketing Tips

Email Marketing
Have you started on your holiday email marketing strategy yet? Don’t wait any longer! For many marketers, the holiday period is busy and drives most of the profit in the year. So if you don’t get your marketing right for the holidays, then you could be in real trouble. Check out these top 3 tips for your holiday emails.
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