Email Marketing During A Crisis
It is never easy trying to decide how to use email marketing during a crisis, but now more than ever with the current pandemic we need to figure it out quickly. Since there are so many issues and questions about this topic, we decided it would be most helpful to put together a list of some Do’s and Don’ts during the crisis.
First of all, start off your email marketing with acknowledging what is going on in the world and how you are going to help them through it. This can be by providing them with products, services or tips. Make sure that you are only sending the email to people that will find it relevant to them. One thing to watch out for is your automatically programmed emails. You many need to change the message on them to be more sensitive or replace images that could be seen as inappropriate now.
Keep an eye out on how your competitors and other companies are using email. Learn from the mistakes they make and what they get right. Keep in mind that we believe you should continue to communicate with your customers and prospects during this time. You cannot go silent or you will lose people to competitors.
As always keep a close eye on your results. If they are lower than expected you may need to change your design, message, tone or audience. You must be providing value to people. It is best to focus on positivity right now. Do not use fear to try to motivate a response. Be a friendly resource to help them through the crisis.
In a crisis, your customers want you to be reliable and credible. Provide them with needed products, services or information. Keep in mind that how you message and brand now will be remembered, make sure they remember good things. This will position you now and in the future as a company they want to do business with. Keep in mind that you will need to constantly be changing what you are saying and how you are saying it throughout the crisis as things are changing rapidly. Are you ready to get started?
Contact us today! We are glad to help!