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Tag: email marketing strategy

email marketing frequency

2022 Email Marketing Frequency Tips

Email Marketing

Your email marketing frequency is very important. The worst nightmare for all email marketers is the unsubscribe and marked as spam actions. The more it happens the worse it gets. Getting your email marketing frequency correct can really help make sure that those two dreaded actions do not take place. There is a very fine sweet spot, do you know what it is?

Email Marketing Metrics

2022 Email Marketing Metrics

Email Marketing

In 2022 you should be tracking a wide variety of email marketing metrics to make sure that your emails perform they way you need them to. Paying close attention to subscriber behavior is key to driving response. What metrics are you tracking?

Email Marketing For 2022

Email Marketing

2022 is quickly approaching. Have you started your strategic plan for email marketing? There are some things you need to keep in mind as you lay out your plan. In order to get through the clutter of your prospect and client emails, you need to have a good strategy.

Email Marketing Challenges

Top 3 Email Marketing Challenges

Email Marketing

Sometimes marketers find that their email marketing is not living up to their expectations. There can be many reasons for this as email has special challenges. We have put together the top 3 email marketing challenges to help you increase your email marketing ROI.

email marketing holiday

2021 Email Marketing Holiday Subject Lines

Email Marketing

You may be thinking that it is too soon to consider holiday emails, but you would be wrong. The earlier you get planning the better your email marketing holiday campaigns will be. Since your subject lines either make or break your email campaign, you need to really craft good ones. If you don’t grab attention and make people want to open your email with your subject line, then you might as well have been spam. So how can you craft the best subject lines?

Email Marketing

Top 5 Email Marketing Best Practices

Email Marketing

Email marketing can help business is at all stages of the marketing funnel and beyond. It plays a key role in marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases. In order to get the best results, there are many things you need to be doing. Let’s look at the top 5 best practices.

Effective Email Marketing Strategy

10 Effective Email Marketing Strategy to Improve Conversions

Email Marketing

Email marketing is undoubtedly one of the best ways to interact with your prospects. You do not annoy them by calling at an inconvenient time. Rather, they open emails when they want to. Isn't that the reason we resort to texting nowadays? Anyhow, for growing your business, you need to implement effective email marketing strategy.

Video In Email Marketing

How To Use Video In Email Marketing Effectively?

Email Marketing

Are you ready to stand out in the inbox by adding video to your email marketing? Did you know that Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video? Also, just using the word “video” in your subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%! With stats like these, how can you not start using video in email marketing?

Email Marketing Subject Line

Email Marketing Subject Line Tips

Email Marketing

Email Marketing Subject Line Tips Did you know that 47% of email recipients open an email based on the subject line alone? At the same...

Email Marketing Send Times

How To Know The Best Email Marketing Send Times

Email Marketing

There are a lot of things to consider when planning email marketing send times. It can greatly depend on who you are sending to as well as what you are sending. There are differences between B2B and B2C emails. In general, the highest open rates are at 10 AM, and 1 PM, and then a spike near 6 PM. People are mostly opening and reading through emails in the middle of the week.

Email Marketing

3 Ways To Get More People To Subscribe To Your Email Marketing

Email Marketing

Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.

Email Response Rate

5 Tips To Improve Your Email Response Rate

Email Marketing

5 Tips To Improve Your Email Response Rate The most important metric for email marketing is response rate. That’s not to say that open and...

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