The Loupe

Tag: Direct Mail

Direct Mail Mistakes

Are you Making These Direct Mail Mistakes?

Over the last 28 years, I have seen a lot of good direct mail and a lot of mistakes. Sometimes they have been sad, like when a nonprofit had the wrong return address on their courtesy reply envelopes. They did not get any of the donation checks delivered to them. Other times, they been really funny. Like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. The worst mistakes are the ones that cost you the most money, so learning what not to do can really help.

Direct Mail

Direct Mail Questions and Concerns

Many marketers find direct mail to be a complicated and intimidating marketing channel, especially if they are not familiar with it or have encountered problems in previous campaigns. Don’t let that stop you from using direct mail. According to a PFL study, 52 percent of marketers report a moderate to major improvement in campaign performance when direct mail is one of the channels. We have created a set of common questions and concerns about direct mail, that can help you not only avoid issues but have confidence that your direct mail will provide you a good ROI.

Direct Mail

How To Create Effective Direct Mail Messaging

The message you convey with your direct mail pieces really matters. When you send the right message to the right people you get the best results. How were the results of your last campaign? Did you take enough time to construct good messaging? WHAT you say and HOW you say it, is essential. In order to create the most effective direct mail messaging there are many things to consider.

Direct Mail

Direct Mail Design Copy

Words have the power to inspire, empower and create desire. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.

Direct Mail Mistakes

Top 10 Direct Mail Marketing Mistakes

Its very easy to make direct mail mistakes. We have a list of the top 10 mistakes so that you can avoid them and create fabulous direct mail marketing.

5 Best Ways To Use Personalized Direct Mail

Personalization in direct mail marketing is a great way to get recipients attention and in our current climate, expected. The more personalization you can use, the more responses you are going to get. Generally this type of direct mail is considered to be variable data printing since what each person receives will vary depending on who they are. The best personalization is when you are able to target correctly what the person wants or needs to buy. So let’s take a look at some ways we can personalize direct mail in a way that is very beneficial.

Direct Mail For The 2018 Holiday Season

You need to be planning and starting to execute your 2018 holiday season mail pieces now. Check out these tips on holiday direct mail marketing.

Ignite Direct Mail Designs That Work

Generating creative ideas for your direct mail campaign designs that work really well can be difficult. Check out these tips.

Direct Mail Non Profit Raffle Alert

If you plan to mail raffle tickets for a fundraiser, you must meet certain requirements or USPS could legally refuse to accept your direct mail.

San Diego Direct Mail

11 Secrets to Get More Response From Your Direct Mail Marketing

There are three basic elements that determine the success of a direct mail campaign: the list, the offer and the creative.

Design Your Direct Mail Campaigns With Social Media In Mind

The key to your direct mail campaign is integration with social media. So how can you design your direct mail pieces to easily incorporate social media?

Best Words To Use in Direct Mail Marketing

The words you use in your direct mail pieces have the power to inspire, empower, create desire and drive purchases. Therefore, the words you choose are extremely important. Choose them carefully.

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