The Loupe

Tag: Direct Mail

USPS Postage Rate Increase for 2022

Are you ready for the 2022 postage rate increase? USPS postage rates are increasing on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? Get your rate chart now!

Prospecting Direct Mail

2022 Prospecting Direct Mail List Possibilities

In 2022, Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many options it can feel overwhelming. Prospecting direct mail data is marketing data that has been collected and compiled for the purpose of new customer acquisition. This data is compiled from a variety of public record sources including deed recordings, surveys, telephone directories, self-reported and more. Let’s look at the various list options.

generational direct mail

Successful Generational Direct Mail

Creating successful generational direct mail is important. Looking at direct mail through the lens of generations is very helpful in increasing your response rates. As brains age they change and the way we need to target people also changes. Since the majority of the buying public falls into 3 generations now, we will focus on Boomers, Gen X and Millennials.

Direct Mail Marketing Strategy

Direct Mail Marketing Strategy To Finish 2021

End your 2021 year off right with a better direct mail marketing strategy. The DMA has reported that customer response rates increased year-over-year by an impressive 43% and prospect response rates more than doubled – reporting an astounding 190% increase. The USPS Household Diary Study found that people read postcards in greater numbers with a 3.9% year-over-year increase. With these results in mind, is your current direct mail strategy working as well as it can?

Direct Mail Results

Increase Direct Mail Results With Coordination

In order to increase your direct mail results, you need to coordinate all your marketing efforts. Marketing channel coordination is crucial for your success. Mixed messages, poor clarity and too many points of view confuse your prospects and customers so they don’t make a purchase. Coordinating your messaging across channels is the best strategy to give you better results.

Direct Mail

Why More Equals Less With Direct Mail

Yes, we are saying that more actually gets you less as far as results with direct mail. Don’t be fooled by the notion that more choices, more text, or more offers is better. That does not hold up to reality. It is harder for your prospects and customers to make a choice, understand more text and pick from multiple offers than if you stick with one or two. With two they can make a comparison, once you move past two, you get confusion. Confused people do not buy. Your ROI will reflect your too many choices with poor results. Not sure if I am right?

direct mail postage

Save Money On Direct Mail Postage

When done correctly, direct mail can be a very cost effective way to reach targeted prospects and customers. Your return on investment typically exceeds most other forms of marketing. However, inefficient list targeting and poor mail piece design can cost you a lot of money. Since direct mail postage rates are rising every year it is very important to keep your direct mail postage rates as low as possible. So now, let’s help you maximize your return on investment in your next direct mail campaign.

Creative Direct Mail

Creative Direct Mail To Drive Response

Direct mail has been around for a very long time. Therefore, we often see mail pieces that are boring or left unchanged for years. If you continue to send the same old pieces you have been mailing over and over you will see a drop in your response rates. You must create new, fresh, engaging and creative direct mail pieces to get the results you need. Many times, we get the following question: “Why should I continue to mail with all the other channel options?” The simple answer is because it works!

Direct Mail

Examples of Great Direct Mail

You may wish to call me crazy, but I look forward to getting my mail. Since I work with direct mail all the time, I like to see what others are doing. Of course, I am super critical of what I receive; looking at the condition it is in, if there is personalization, if there are errors and if it captures my attention. Every year I expect the mail people send to get better, however I am often disappointed. As marketers we need to do better! Have you been keeping an eye on your mailbox? What worked on you? I keep a stash of the ones that worked on me for reference on client projects. Let’s look at a couple of great ones.

Direct Mail Motivates

Don’t Forget About Direct Mail

Direct mail is a powerful tool in Marketers back pockets. Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them? With so many channel options and a focus on a more digital strategy it is not really so surprising that direct mail is left in the pocket. You look at the cost of postage alone and it can be a real turn off. However, if you are not using direct mail you are missing out! Why you say?

Email Marketing Open Rates

Planning The Best Direct Mail Campaigns

Planning The Best Direct Mail Campaigns So many times we see poorly planned direct mail. It takes time to plan out effective direct mail campaigns....

Direct Mail

Is Your Direct Mail Honest?

Did you know that direct mail is considered by recipients to be the most trustworthy of all marketing channels? How honest are you?

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