The Loupe

Tag: direct mail strategy

Direct Mail Letters

How to Make Your Direct Mail Letters Great

Don’t make the same mistake as other marketers, direct mail letters can be great! Recently direct mail letters have a bad reputation, but a good letter can really generate fabulous sales. So how do you know if you have a good letter or not? We will break it down for you here.

Good Direct Mail

Good Direct Mail Requires Grit

Direct mail is not always an easy marketing channel to do right the first time. It takes persistence and perseverance to get the results you want. Angela Duckworth has written a book called Grit The Power of Passion and Perseverance. This book has many great take a ways for how we can improve our lives, but it is also very applicable to good direct mail marketing. Grit means committing to make things better, not waiting to see if it gets better. Grit takes control of a situation and makes things happen.

Memorable Direct Mail

How To Create Memorable Direct Mail

So what do I mean by memorable direct mail and why should your direct mail be memorable? By memorable I mean direct mail that really resonates or makes an impression on your prospects and customers. When this happens they are more likely to respond to your offer. After your first hurdle of grabbing attention so that your mail piece does not end up in the trash, your next hurdle is drawing them into your messaging. This is where the memorable part takes place.

Direct Mail Letters

Should You send Direct Mail Letters?

Should You send Direct Mail Letters? Many marketers have lost the urge to send direct mail letters. They seem to have a bad reputation, but...

Direct Mail Envelope

Do Creative Direct Mail Envelopes Work?

Boring envelopes in 2020? No way!! Envelopes have been a part of direct mail for a very, very long time and many companies still use them the same way they always have. Then they wonder why their results are stagnating. It is time for something different. Envelopes have changed; there are so many different and exciting things you can do with them now. Let’s look at some ideas.

Direct Mail Marketing For Millennials

Direct mail marketing to millennials works really well. Millennials like getting mail and respond to it in great numbers. Get the most out of your direct mail.

Direct Mail with Neuromarketing

Neuromarketing focuses on the brain to increase results. So let’s take a look at the brain and where we want to target our direct mail.

Direct Mail Marketing with Personas

The best way to increase your chances of a great direct mail marketing response is to mail to people who are interested in your product or service.

Direct Mail Mistakes

Are you Making These Direct Mail Mistakes?

Over the last 28 years, I have seen a lot of good direct mail and a lot of mistakes. Sometimes they have been sad, like when a nonprofit had the wrong return address on their courtesy reply envelopes. They did not get any of the donation checks delivered to them. Other times, they been really funny. Like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. The worst mistakes are the ones that cost you the most money, so learning what not to do can really help.

Direct Mail

Direct Mail Questions and Concerns

Many marketers find direct mail to be a complicated and intimidating marketing channel, especially if they are not familiar with it or have encountered problems in previous campaigns. Don’t let that stop you from using direct mail. According to a PFL study, 52 percent of marketers report a moderate to major improvement in campaign performance when direct mail is one of the channels. We have created a set of common questions and concerns about direct mail, that can help you not only avoid issues but have confidence that your direct mail will provide you a good ROI.

Direct Mail

Direct Mail Really Works

For the past several years, direct mail has wrongly been targeted as being old school or past its prime. However, reality is far from that. Direct mail response is actually on the rise and has the best response rate out of all the channels. Your customers and prospects enjoy getting direct mail that is applicable to them. Yes, even millennials like to get mail.

Direct Mail with augmented reality

Direct Mail The Right Perspective

The key to the most effective direct mail is perspective. Since perspective is a particular attitude toward or way of regarding something; a point of view, this is very applicable to direct mail. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your ROI. Many marketers spend all their time focused on the list and the creative, leaving the messaging as an afterthought. This does not work. All three components work together to get you top results with direct mail. So, how can you create better messaging?

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