The Loupe

Category: Direct Mail

Direct Mail Results

Increase Direct Mail Results With Coordination

In order to increase your direct mail results, you need to coordinate all your marketing efforts. Marketing channel coordination is crucial for your success. Mixed messages, poor clarity and too many points of view confuse your prospects and customers so they don’t make a purchase. Coordinating your messaging across channels is the best strategy to give you better results.

Inspiring Direct Mail

Create Inspiring Direct Mail

Most marketers look at direct mail as a must do rather than a fun do. We need to turn that thinking around by creating inspiring direct mail. This is a fabulous strategy to drive engagement and sales! If you have been using direct mail for a long time, you may have reached the point where you continue to recycle the same strategy over and over again. It’s time to start a new strategy!

Powerful Variable Data

Powerful Variable Data Direct Mail

For 30 years we have been helping customers create and send great direct mail. There have been many changes over the years, but one of the best ones is the ability to create personalized mail pieces with variable data direct mail. Variable data allows you to send the right offer to the right person. In order to do this effectively you need to be using variable data for offers and images, not just names. Dear Summer, does not grab me, what draws me in are offers that I want.

USPS Postage Rates

How To Save Money On Direct Mail Postage In 2021

With the largest direct mail postage rate increase ever, scheduled for August 29th, 2021, finding ways to save on postage for the rest of the year is very important! Do you have a planned strategy to not only save money on postage but really stand out and increase your response rate?

Direct Mail

Why More Equals Less With Direct Mail

Yes, we are saying that more actually gets you less as far as results with direct mail. Don’t be fooled by the notion that more choices, more text, or more offers is better. That does not hold up to reality. It is harder for your prospects and customers to make a choice, understand more text and pick from multiple offers than if you stick with one or two. With two they can make a comparison, once you move past two, you get confusion. Confused people do not buy. Your ROI will reflect your too many choices with poor results. Not sure if I am right?

savvy direct mail

Savvy Direct Mail For 2021

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing for a long time, you will see a drop in your response rates. You must create new, fresh and engaging savvy direct mail pieces to get the results you need. Why should you continue to mail with all the other channel options? Here are two stats from the DMA Fact Book: Direct mail customer response rates increased year-over-year by 43% and prospect response rates increased year-over-year by 190%.

Inspiring Direct Mail

Create More Sales With Direct Mail

Direct mail is a powerful driver of sales. Did you know that you can actually increase its reach through your customers to gain even more customers? Is, it really possible to create direct mail pieces that get your customers to sell for you? Yes it is. This is not easy and must have careful planning but, you can drive customers to sell for you through your direct mail program. It may sound too good to be true, but it’s not. So how can you get started?

USPS 2021 Postage rate increase

Second USPS Postage Rate Increase for 2021

Second USPS Postage Rate Increase for 2021 A second USPS postage rate increase for 2021 has been filed. Expect postage rates to increase on August...

Subject Line Mistakes

The Number 1 Direct Mail Marketing Mistake

Over the past 30 years we have seen a lot of direct mail, from great to horrible. We often get asked what the number one direct mail marketing mistake is. There can be a wide variety of mistakes that not only give you a low response rate but can cost you a lot of money. Rather than highlight a bunch of different issues and provide a short solution, we are going to go in depth on the number one issue we see over and over again.

Beat Competitors With Great Direct Mail

In 2021 great direct mail can help you beat your competition! Direct mail has consistently performed well for many years. However, not all direct mail is the same. You want to create great direct mail to drive increased response. There are things you need to do to gain an advantage over your competitors. Let’s check out the segments you can focus on to use great direct mail to its full advantage.

New Direct Mail Ideas

How to Create New Direct Mail Ideas

If you are like many marketers, direct mail has been a part of your marketing strategy for a long time. This can lead to boring mail pieces with a declining response rate. So, how can you find new direct mail ideas to get your response rates back on track?

Is Your Direct Mail Irresistible?

Creating irresistible direct mail is a great way to increase your response rates. Obviously, you need to make sure you are sending the right offers to the right people and that your design is getting noticed. Beyond that though, there are so many fun ways to engage your prospects and customers to drive response. Have you taken a look lately at the mail pieces you are getting? Now, they are more targeted, personalized and engaging than ever before. Technology has allowed us to continually increase ROI! By adding technology, you can draw attention to your mail piece and create a wow factor to make your direct mail irresistible.

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We invite you to call or email to learn more about how our expertise can benefit your company.