Second USPS Postage Rate Increase for 2021
A second USPS postage rate increase for 2021 has been filed. Expect postage rates to increase on August 29, 2021. This is a very large increase, more than we have seen in the last 5 postage increases combined. On Friday May 28, 2021 the USPS filed with the Postal Rate Commission. The overall average price increase is 6.8%. We expect the PRC to approve the rates in July. Get your rate chart now!
Here are the few of the basic rates:
First Class Regular
- One ounce stamped letter size pieces will increase to $0.58 each
- One ounce metered letter size will increase to $0.53 each
- One ounce Flat size pieces will increase to $1.16 each
- Postcards will increase to $0.40 each
First Class Presorted
- Presorted letters will increase to $0.485 each
- Presorted cards will increase to $0.326
- Presorted flats will increase to $1.00
- Mixed AADC Letters will increase to $0.33
- Mixed AADC Flats will increase to $0.798
- Mixed AADC Letters will increase to $0.199
- Mixed AADC Flats will increase to $0.594
Direct mail postage rates are rising because of the second USPS postage rate increase, but you can still get great direct mail results. In order to get the most bang for your buck call us to discuss your options. We can help you with designing for the most cost-effective postage as well as cleaning your data to remove bad addresses before you mail to them.
Segmentation is another great way to save money by only sending the offer to the people most interested in it. We can also help you find prospects that look like your current customers to target them with better offers. There are so many ways direct mail can help you reach your marketing goals.
Don’t forget about SmartMail! Instead of just sending out a traditional solo direct mail campaign, SmartMail combines your direct mail with 7 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously. Old-school direct mail only operates on one. SmartMail is a seamlessly integrated system that maximizes your marketing impact.
SmartMail consists of Direct Mail, Mail Tracking, Online Follow-up Ads, Facebook Ads, Instagram Ads, and Call Tracking. Want to know more? Download the white paper. We can even incorporate Informed Delivery! Want to know who is visiting your website and get mailing addresses for them, you should try Lead Match! Call us today to get started!
If you have questions or would like more information, Contact us today. We are glad to help!