The Loupe

Tag: direct mailing tips

generational direct mail

Successful Generational Direct Mail

Creating successful generational direct mail is important. Looking at direct mail through the lens of generations is very helpful in increasing your response rates. As brains age they change and the way we need to target people also changes. Since the majority of the buying public falls into 3 generations now, we will focus on Boomers, Gen X and Millennials.

desirable direct mail

2022 Direct Mail Strategy Questions For Better Results

It’s time to plan you 2022 direct mail campaigns, to do that you need great direct mail strategy questions. They will help you to create direct mail campaigns that increase responses. Your ROI is dependent on the choices you make in your direct mail strategy. The wrong questions can lead to poor direct mail response. The right questions help us empower our team to think outside of the box and create better mail pieces.

savvy direct mail

Savvy Direct Mail For 2021

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing for a long time, you will see a drop in your response rates. You must create new, fresh and engaging savvy direct mail pieces to get the results you need. Why should you continue to mail with all the other channel options? Here are two stats from the DMA Fact Book: Direct mail customer response rates increased year-over-year by 43% and prospect response rates increased year-over-year by 190%.

Is Your Direct Mail Irresistible?

Creating irresistible direct mail is a great way to increase your response rates. Obviously, you need to make sure you are sending the right offers to the right people and that your design is getting noticed. Beyond that though, there are so many fun ways to engage your prospects and customers to drive response. Have you taken a look lately at the mail pieces you are getting? Now, they are more targeted, personalized and engaging than ever before. Technology has allowed us to continually increase ROI! By adding technology, you can draw attention to your mail piece and create a wow factor to make your direct mail irresistible.

Direct Mail Remembered

How To Get Your Direct Mail Remembered?

Your direct mail is only effective when people remember it and take action. You can drive response when your direct mail is remembered. How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach maximum results.

Holiday Direct Mail

Spice Up Your Holiday Direct Mail

What a crazy year we are having! Somehow the holidays are approaching already, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to spice them up for this year. Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started?

Influential Direct Mail

How To Create Influential Direct Mail

Influential direct mail increases your response rates. How is your current direct mail influencing people to buy from you? Are you getting the results you expected? What if you could increase them by changing your narrative? The normal facts based approach is not the best way to reach people. In order to best illustrate the value of your product or service, you need to tell a compelling story. Why? Because emotion trumps logic every time.

Direct Mail Marketing For Millennials

Direct mail marketing to millennials works really well. Millennials like getting mail and respond to it in great numbers. Get the most out of your direct mail.

Direct Mail

How To Create Top Performing Direct Mail Marketing Messages

Direct mail marketing works best when you send the right message to the right person. Ideally you want your message to get the recipient to buy from you quickly. The most common marketing tactic is manipulation. However you do have other choices that may help you increase your results.

Direct Mail

Direct Mail Design Copy

Words have the power to inspire, empower and create desire. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.

Direct Mail Move Update

Why Are Direct Mail Self-Mailers So Complicated?

Direct mail marketing is great as long as you know what you are doing. Many times a direct mail self-mailer design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues here are some things to keep in mind as you are preparing a mailing campaign.

direct mail choices

Does Funny Direct Mail Marketing Work?

Yes, humor and good direct mail marketing work.If you can create your mail piece with a funny theme, it drives a better response. Check out these tips:

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