Sometimes with mobile marketing being all the rage right now, the true marketing potential gets lost in all the noise. Mobile marketing has transformed the way that customers and prospects interact with companies. Mobile devices are now used for email, search and purchases on the go. This can translate into real money for companies that are able to take advantage of the impulse mobile buy. The downside is for companies that are not ready for the mobile consumer 24 hours a day. Don’t think of mobile marketing as just another channel. Mobile needs to be integrated into all of your channels.
Here are the 3 Mobile Powers:
- The power of mobile is in the data that can be collected and the ability to reach people where they are. The best part is that people are willing to share that information with you if they are getting a benefit. The benefits can come in many forms such as discounts, special offers, and many more. Be up front with people about your security of their data and address any concerns with a FAQ page. When you provide security and benefits they will jump on board.
- The power of integration is that it allows you to provide ease of use to your customers and prospects. A direct mail piece that can be scanned by a mobile device to send the user online is an easy transition for them and allows you to be able to link a mobile device to a person for future marketing. More than 50% of people read their email on their phone, so integrating mobile into your email campaigns is a must. Of course social media was built on mobile, so you must use that with mobile.
- The power of the method is also a factor. There are approximately 6 ways to integrate mobile and each one has good things about it and bad things about it. Knowing who your customers and prospects are, will help you to choose which one of the methods will work best for them. The 6 to consider are: Applications, Augmented Reality, Mobile Barcodes, NFC, Image Recognition and Digital Watermarks. Check out each on carefully to see which will be the best match for not only your budget but the recipients.
Your best bet with mobile is to create an experience that solves a need your customers and prospects have. Just using mobile to say you are using it or because your competition does is a waste of time and money. You will quickly aggravate the very people you are trying to sell to, so just don’t do it, until you can do it right.
Mobile marketing can become the driver of not only your data acquisition, but also your customer spend. Mobile is only limited by the limits you create. Take an in depth look at your current marketing to see how you can either add mobile or change the way you are currently using it. Don’t be afraid to approach your marketing with a new perspective, it could make a very big difference in your ROI.
If you have any questions, contact us today. We are glad to help!