The Loupe

Tag: direct mail communication

Direct Mail Data

Good Direct Mail Data is Essential

Direct mail data is the backbone to a great direct mail campaign. It is essential to have clean and accurate data in order to run personalized campaigns. Now days, marketers have access to more data than ever before, but that is not always a good thing. So first we will go over common data problems, then we will discuss what your data should be doing for you.

Direct Mail Data

Is Your Direct Mail Data Bad?

Now is the time to take a look at all your data and make sure it is accurate. You do not want to send the wrong offer to the wrong person. In this heavily digital world, marketers have access to more data than ever before, which could be great or disastrous. Which has it been for you? Let’s take a look at some common data problems and ways to avoid them. Then we will look at the great things data can do for your direct mail!

Direct Mail Motivates

Don’t Forget About Direct Mail

Direct mail is a powerful tool in Marketers back pockets. Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them? With so many channel options and a focus on a more digital strategy it is not really so surprising that direct mail is left in the pocket. You look at the cost of postage alone and it can be a real turn off. However, if you are not using direct mail you are missing out! Why you say?

Direct Mail Communication

Create Effective Direct Mail Communication

Too many times marketers are so focused on design that they lose sight of the importance of good copy for great direct mail communication. They end up with direct mail copy writing that is talking at someone instead of to them. This is not effective communication. This is seen as preaching to your prospects and customers. There is no value in that. Don’t waste your time on copy that will not sell, after all that is the whole point to sell your product or service. Let’s look at how to make your direct mail copy sell.

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