The more things change…

The more things change…

Having a background in both printing and mailing, it seems obvious that if a piece is printing digitally and mailing, that Variable Data Printing is the only way to go. Even the most basic use of variable data can make a big difference, yet so few people are using it...

A 21st Century Approach to Marketing with Print

You can’t deny the fact consumers’ behaviors have changed. We’re in the Internet age, and marketers’ strategies need to reflect today’s environment. But don’t be fooled into thinking direct mail is going extinct like some rare bird. In fact, the Direct Marketing...

A Huge Cost-Savings Opportunity

Did that headline get your attention? If you’re like most people, and you’re looking to save a few pennies wherever you can, it probably did the trick. No matter what business you’re in, everyone is looking for ways to save money on printing projects. Thinner paper,...
This little bottle

This little bottle

The folks next door are expanding their parking garage. They’ve done extensive digging to put in a couple of parking levels below street level and came across some interesting things. The Foreman gave me a little bottle thinking we might have bought our printing ink...

9 Reasons to Print

1. Impact – In the mail or in person, a printed piece is noticed more than any kind of electronic communication. People see it, read it, hold it, and remember it. 2. Personalization – Print has the power to customize every piece to every person. And a personalized...