In an age where digital marketing often steals the spotlight, it’s easy to overlook the powerhouse that is print marketing. But let me tell you—print marketing is not just surviving; it’s thriving. For marketers looking to make a tangible, lasting impression, print offers something digital simply can’t replicate. Let’s explore why print marketing deserves a place in your strategy.

1. Print Grabs Attention and Sticks Around

Think about how often you scroll past a digital ad. Now, think about the last time you received a well-designed postcard or catalog in the mail. You probably paused to look at it, didn’t you? That’s the magic of print marketing.

Print materials have a 70% higher recall rate than digital ads. People actually take the time to engage with physical materials—on average, spending 25 minutes reading a direct mail piece. Compare that to the fleeting seconds of attention most online ads receive. Print grabs your audience’s attention and stays with them longer.

2. Trustworthiness and Credibility

Let’s face it: not everyone trusts digital ads. Pop-ups, spam emails, and clickbait headlines have made many people skeptical of what they see online. Print marketing, on the other hand, is considered trustworthy. In fact, 56% of consumers say they trust print more than any other advertising channel.

This credibility makes print marketing especially effective for industries that rely on building trust, like finance, healthcare, and nonprofit sectors. A beautifully designed brochure or heartfelt direct mail piece can do wonders for establishing your brand as reliable and professional.

3. Better Engagement and ROI

Direct mail boasts an impressive open rate of 90%, while email open rates average around 20-30%. That’s a staggering difference! And it’s not just about getting noticed; print marketing delivers results. On average, print campaigns generate an ROI of 112%. Yes, you read that right—112%.

When you add personalization to the mix, those numbers only go up. Personalized print materials yield a 29% higher response rate compared to non-personalized campaigns. So, if you want your marketing to resonate, print can’t be beat.

4. A Perfect Partner for Digital

Print and digital aren’t competitors; they’re allies. Combining the two can amplify your results. For example, adding a QR code to your printed materials can drive traffic to your website or social media channels. Campaigns that integrate print and digital see response rates increase by up to 400%.

Print also makes digital more memorable. 44% of consumers visit a brand’s website after receiving a direct mail piece. The tactile experience of print leaves a lasting impression that digital alone often can’t achieve.

5. Emotional and Personal Impact

There’s something special about holding a piece of print marketing in your hands. It feels personal, intentional, and thoughtful. Consumers are 20% more likely to respond emotionally to print ads compared to digital ones. Whether it’s a heartfelt thank-you card or a beautifully designed catalog, print connects on a deeper level.

6. Sustainability and Modern Practices

Concerned about the environment? Don’t be. Modern printing practices are more sustainable than ever. In the U.S., 90% of paper is recycled or sustainably sourced. Plus, many printing companies are adopting eco-friendly inks and processes, making print marketing a green choice.

7. Industry-Specific Wins

Print marketing isn’t just effective—it’s transformative for specific industries. For instance:

• Catalogs: Print catalogs can increase online sales by 163% when included in a marketing strategy.
• Nonprofits: Direct mail appeals have a response rate of 9%, compared to just 1% for email. That’s a game-changer for fundraising campaigns.

Print Marketing Final Thoughts

Print marketing isn’t just a relic of the past; it’s a dynamic, results-driven channel that complements digital marketing beautifully. With its ability to engage, build trust, and deliver high ROI, print deserves a spot in every marketer’s toolkit. Whether you’re looking to increase brand loyalty, drive traffic to your website, or simply stand out in a crowded market, print marketing can help you achieve your goals.

So, don’t underestimate the power of print. Embrace it, integrate it, and watch your marketing efforts soar. Call us today (619) 297-2281 or email contact@neyenesch.com.