Direct Mail Postage Rates Are Going Up in 2019.
However, the USPS was able to bring back direct mail promotions for 2019, so you can save money on direct mail postage. There are a variety of programs you can choose from so you should be able to find at least one that will be a good fit for you. If you are doing mailings, why not participate in a promotion and save some money on postage. Let’s take an in depth look at each program.
6 Direct Mail Postage Saving Promotions:
1. Tactile, Sensory & Interactive Promotion –
This program runs February 1, 2019 – July 31, 2019. This program is to highlight the benefits of including special finishing technologies that engage the senses. Some ideas are special visual effects, sound, scent, texture or tactile coatings, and even taste. In addition, interactive mail pieces such as pop-ups, infinite folds, or other dimensional aspect. This is a really fun one that can only be done with print marketing.
2. 2019 Emerging and Advanced Technology Promotion –
This program runs March 1, 2019 – August 31, 2019. This program is to promote the use of mobile technology in direct mail. This can be done with Augmented Reality, NFC, Video and more. This can be really fun and exciting for your customers and prospects if you do it right.
3. 2019 Earned Value Promotion –
This program runs April 1, 2019 – June 30, 2019. This program is to help slow the decline of first class mail by incentivizing the use of business reply mail and courtesy reply mail. If you send any BRE or CRE envelopes to your customers you should participate in this program.
4. 2019 Personalized Color Transpromo Promotion –
This program runs July 1, 2019 – December 31, 2019. This program is to encourage the use of color marketing messaging on bills and statements. Since you are sending bills and statements anyway, why not include some marketing messages for other products or services that would be useful.
5. 2019 Mobile Shopping Promotion –
This program runs August 1, 2019 – December 31, 2019. This program targets companies selling products during the holiday shopping season. It encourages the addition of mobile technology to make a purchase or other online shopping experiences through the use of QR codes, watermarks and more.
6. 2019 Informed Delivery Promotion –
This program runs September 1, 2019 – November 30, 2019. To incentivize businesses to use Informed Delivery they are offering postage discounts. Informed Delivery is an email that gets sent to people each day with pictures of their mail pieces to let them know what is coming in their mail box.
Each of these promotions provides a 2% direct mail postage discount at the time of mailing except for the earned value which provides $0.03 per piece returned. You can participate in as many of the promotions as you would like. Each promotion requires registration to participate and reporting after the mailing is complete, but they are worth the savings. If you have questions or would like to participate in any of the promotions contact us. We are glad to help!